Social Influence – Conformity – definitions - Asch’s study – isi and nsi Conformity to social roles - Zimbardo Definitions of obedience - Milgrams Non-conformity and disobedience in real life – social support - Effects of internal and external social support - Minority and Majority - Moscovici - Nemeth - Nemeth and Watchler - Cases of minority influence Theories of social influence - Roles of social change