ENTREPRENEURSHIP
REVIEW FOR FINALS
DIRECTIONS: Encircle the letter of the correct answer.
1. It is a specific group of consumers at which a company aims its products and
services.
A.
Target market
B.
Segments
C.
Market
D.
Super Market
2.
It is a business term meaning the market segment to which a particular good or
service is marketed.
A.
Target market
B.
Segments
C.
Market
D.
Super Market
3.
It divides customers into segments based on demographic values such as age,
gender, family size, family life cycle, occupation, education, religion, generation, social
class and nationality.
A.
Demographic Segmentation
B.
Geographic Segmentation
C.
Psychographic Segmentation
D.
Behavioral Segmentation
4.
It divides customers into segments based on geographical areas such as nations,
states, regions, countries and cities.
A.
Demographic Segmentation
B.
Geographic Segmentation
C.
Psychographic Segmentation
D.
Behavioral Segmentation
5.
Variables derive from two principal types of customer: personality profiles and
lifestyle profiles.
A.
Demographic Segmentation
B.
Geographic Segmentation
C.
Psychographic Segmentation
D.
Behavioral Segmentation
6.
It is based on the customers’ attitude toward, use of, or response to a product.
A.
Technographic Segmentation
B.
Geographic Segmentation
C.
Psychographic Segmentation
D.
Behavioral Segmentation
7.
A.
B.
C.
D.
It is the strategy of choice for smaller companies with limited resources.
Concentrated Strategy
Differentiated Strategy
Product Specialization
Strategy
8.
A.
B.
C.
D.
It is also called selective specialization or multiple-segment strategy.
Concentrated Strategy
Differentiated Strategy
Product Specialization
Strategy
9.
The firm specializes in a particular product and tailors it to different market
segments.
A.
Concentrated Strategy
B.
Differentiated Strategy
C.
Product Specialization
D.
Strategy
10.
These are the named and unnamed needs your customer has when they come in
contact with your business, your competitors, or when they search for the solutions you
provide.
A.
Customers’ needs
B.
Producers’ needs
C.
Wants
D.
Demands
11.
A market research technique in which you collectively interview a small group of
people who represent your target audience.
A.
Focus Group
B.
Social Listening
C.
Keyword Research
D.
Survey
12.
It is the process of tracking and analyzing what is being said about your company
or industry on social channels.
A.
Focus Group
B.
Social Listening
C.
Keyword Research
D.
Survey
13.
If you know how your customers are searching online and more importantly how
they are searching for your company and industry, you can determine what they’re
looking for.
A.
Focus Group
B.
Social Listening
C.
Keyword Research
D.
Survey
14.
It refers to the maximum total number of sales or customers your business can
see, often measured over the course of a year.
A.
Market Size
B.
Market Share
C.
Market
D.
Target Market
15.
It refers to the total part of the market a business has as its sales or customers.
A.
Market Size
B.
Market Share
C.
Market
D.
Target Market
16.
It is a process of communication or interaction in which the subject or interviewee
gives the needed information verbally in face-to-face situation.
A.
Survey
B.
Interview
C.
Questionnaire
D.
Data Gathering
17.
Defined as semi-structured group discussion, which yield qualitative data on the
community level by facilitating interaction between participants.
A.
Focus Group Discussion
B.
Interview
C.
Questionnaire
D.
Data Gathering
18.
A type of research to collect the data and facts about some certain target
population existing in surroundings having relevance to the nature of study.
A.
Survey
B.
Interview
C.
Questionnaire
D.
Data Gathering
19.
It is choosing and implementing the best possible course of action to attain the
organization’s long-term objectives and gain competitive edge.
A.
Marketing Mix Strategy
B.
Strategy
C.
Market
D.
Traditional Market
20.
mix.
A.
B.
C.
D.
It is the primary – though not the only – component of the 7 P’s of the marketing
Product
Price
Place
Proportion