The above print ad is what I consider to be good advertisement as it conveys the
ramifications of using your mobile phone whilst driving. Personally, I find this print ad
emphasises a meaningful and powerful message to all drivers who think it’s okay to drive
whilst on the phone, whether its texting or talking. The intended outcome of this ad is to
place a visually disturbing image in the consumers mind in order to deter people away from
the use of a mobile while operating a vehicle.
Changes:
 Present a split image of a car wreck to further convey the message.
http://dropitanddrive.com/2015/02/26/shocking-and-controversial-traffic-safety-ads-thatwork/
http://www.toptenz.net/top-10-controversial-print-ads.php#.WYJINcZ7F-U
The above advertisement is an example of a poorly executed ad. This advertisement depicts
sacrifice and being nailed to a cross to die. Personally, I find this print ad very misleading
and lost in translation, for the general consumer this would not entice them to purchase a
Nike product, as it also has absolute no relation to the Nike product apart from the logo and
their slogan as recognition. This ad it also quite controversial and offensive to people whom
believe in Christianity. The intended outcome from my perspective is that Wane Rooney, a
top athlete in his field, lives and breathes for his team. This is depicted with the use of the
red cross and white, however it was executed very poorly.