Marketing Strategy
Long Term
• Website Optimization:
Revisit the web content, add infographics, increase keyword
• Chatbot :
Add chatbot to collect leads and Get the leads directly to inbox.
• SEO:
Step 1: - Review competitors and customers and identify challenges/ key words:
Can be done using: Semrush, google search console, ubersuggest, ahref, google trends
Step 2: Strategize keywords
Step 3: Optimize site plan (monthly/weekly/quarterly)
Short-Mid Term
• Programmatic Marketing:
Geo fencing, URL targeting, competitor targeting, website retargeting
• Tools:
Hellobar (collect email), Mailchimp (sent emails), subscribers (push notifications)
• SMM:
LinkedIn InMail’s, ads, blogs, buzzsumo, video links,
• Paid:
Google ad words, display ads etc