11/1/21, 1:52 PM Knowledge Check Assessment Completed: Nov 1 - 1:49 PM youssef emad 52 % Assessment Failed If you haven’t passed with an 80% score or higher, try again. Please click on the “X” located on the top left corner to return back to the learning path. Total Points: 11/21 Correct Answers: 11/21 View Response Details CLOSE https://skillshop.exceedlms.com/assessment_responses/report/19232989#assessment-response-details 1/5 11/1/21, 1:52 PM Knowledge Check Assessment Response Details Print Incorrect Responses Question 1 of 21 How does Google Ads generate responsive search ads? 8658126 Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided Question 2 of 21 What is the key value proposition of Google Search campaigns? 8658126 Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for Show your ads when a customer is searching for your product or service Question 3 of 21 Which part of a Search ad isn't automatically generated by Dynamic Search Ads? 8658126 All of these are automatically generated https://skillshop.exceedlms.com/assessment_responses/report/19232989#assessment-response-details 2/5 11/1/21, 1:52 PM Knowledge Check Assessment Description line Destination URL Headline Question 4 of 21 Which ad extensions can serve automatically? 8658126 Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions Question 5 of 21 Why do search ad extensions matter? 8658126 The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Question 6 of 21 If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them? 8658126 https://skillshop.exceedlms.com/assessment_responses/report/19232989#assessment-response-details 3/5 11/1/21, 1:52 PM Knowledge Check Assessment Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven't been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match Question 7 of 21 True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. 8658126 True False Question 8 of 21 Which of the following can be customized with audience signals to make Search campaigns more efficient? 8658126 Headline length Keywords Networks All of the above Question 9 of 21 What are the three main factors that determine ad quality? https://skillshop.exceedlms.com/assessment_responses/report/19232989#assessment-response-details 8658126 4/5 11/1/21, 1:52 PM Knowledge Check Assessment Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, landing page experience, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Max CPC bid, landing page experience, and ad relevance Question 10 of 21 Which attributes describe a good landing page experience? 8658126 Easy to navigate High amount of user traffic Relevant and original content Transparency about your business https://skillshop.exceedlms.com/assessment_responses/report/19232989#assessment-response-details 5/5
