sunnydaytravelagency@yahoo.com
(780)-123-4567
Dear Lisa Richards,
This to acknowledge the advertisement you submitted to be included in our Sunny Day
Travel Agency's quarterly Travel Adventures magazine. Rest assured that you get the
most from our company.
We looked over the ad and determined that it needs a lot of work if it is to attract potential
customers. Because our company has standards for the appearance of the material that
appears in our publication, we rewrite and redesign the advertisement to reflect the basic
principles of document design.
The following are the design choices we made in terms of layout, fonts, and colors to
achieve these principles:
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Contrast affects the perception of the readers on the information. It gives impact
to the message we want to deliver. Contrast does not only make a page attractive,
but it also expresses a clear sense especially when combinations are best utilized.
Confusion is avoided by maintaining consistency and repetition.
Uniformity makes the readers more comfortable by taking advantage of this
disposition by using repetition to keep the eye familiar with our design’s parts.
Shapes, colours, textures, fonts, and other elements are be used to maintain
consistency through repetition.
For your review, we have enclosed the revised advertisement.
Please let us know when you have any questions, comments, or concerns. Thank you
and we look forward to doing business with you again.
Sincerely,
John Smith
Graphic Designer
Sunny Day Travel Agency
Group 4: Jirehl Santos, Mary Joy Syrelle Martinez, Elaine Bautista Umali, Clara Sheba Manglibo
Group 4: Jirehl Santos, Mary Joy Syrelle Martinez, Elaine Bautista Umali, Clara Sheba Manglibo