Business
plan
Minidroid
About initiator of the project
Talha Nasir,Abdullah,Zain Sultan,M Hammad,
Students of BS-IT 3, NCBA&E
we put forward the idea of an excellent entertainment tool
“MINIDROID ” which will become a entertainment tool for
people of all age groups .
Summary
Get thousands of awesome TV shows, movies, and documentaries.
We are giving you everything you need to go towards live channels
faster – with more content and a high-quality live video experience.
Get our Cable TV services at accessible prices according to your
entertainment needs.
Minidroid can change your traditional TV & LCD monitor into a
multimedia center by connecting the Internet.
This smart TV minidroid will bring you fun and convenience with its
powerful features.
Market analysis
The plan for the introduction of the minidroid is the market, first of all,
US and other states
Audience
Schoolchild 10-18 years, students and adults
Initially, the product will be created in United States. This will ensure
that minidroid will enter the US, European and American market.
The minidroid will be aimed for entertainment.
Statistics
The following graphs show the raise in purchase of Smart Tv in US and Europe from September
to December in year 2021
100
100
80
80
60
60
40
40
20
20
0
Sep
Sep
Europe
Oct
Nov
Dec
Oct
United
States
Nov
Dec
SWOT analysis
strength
1. Large audience
2. Entertainment purpose
for every she group
3. Low budget
weakness
Connection problem due to
bad or no internet
opportunities
threat
1. Entry into the market
of the United States,
Europe and Pakistan
2. Constant introduction of
new features and functions
3. Introduction of manuals
for easy use
1. Refusal to purchase
2. New competitors
Consumer analysis
Analyzing consumers of Minidroid, we get the following data.
10 - 15 years old – average school age
16-18 years old – senior school age
18- and above
Thus, we have a pattern of growing stagnation
of the person's entertainment as it offers every kind of program from children to
adults. From cartoon to recipes and comedy shows it's a great source of
entertainment.
75%
Entertainment
channels
83%
Informative
channels
42%
Educational shows
17%
Cartoons
Competitor analysis
Analyzing entertainment and information providing tools of, we highlight
the top 5 competitors.
Ptcl smart tv
Fact ; Made for entertainment purposes
Disadvantage: Large amount of bills and requires subscription
Spectrum TV
Fact: Has different range of channels
Disadvantage : requires timely subscription
Roku
Fact : built for entertainment purpose
disadvantage: very high amount of bills
Firestick
Fact : offers vast amount of informative and
entertainment channels
Disadvantage: Requires subscription time to time
At & t
Fact : Great tool of entertainment
Disadvantage : Requires subscription and has a very
high amount of bills every month
After conducting a detailed analysis of
competitors, I can summarize.
All of the above competitors have obvious
disadvantages in various aspects.
Minidroid will outperform all competitors
in the market by an order of magnitude.
Since it doesn't require time to time
subscription and also the bill changes are
comparitively low .
Product launch
• A prerequisite for the approach of
developing the device and application is
the highest quality approach to every
single point.
Therefore, we trust only professionals.
Technical justification
For the application to work correctly, the
developers are obliged to actively monitor,
control the processes on a daily basis and, in
case of errors, instantly eliminate them..
Our technicians are also restricted to test out the
machinery again and again to avoid glitches and
to make it error free for customers
Helpline number is given to contact of any
problem arises in the product
platform
Minidroidv.com
Financial plan
• Development 91 00
000
• Machinery 95 00 000
• Minidroid
instruments 49 00
000
• Advertising(for 1 year) 1
200 000
• Technical costs (per
year) 11 00 000
Product budget
25,800,000 PKR
141,203.4 USD
Budget + term
●
To implement a complex project you need 91,00,000 PKR.The responsibilities
of developers include:
1. Creating the device
2. Preparation of technical specifications
3. System monitoring
●
Machinery
It will cost upto 95,00,000 PKR
●
Instruments
Cost of minidroid instruments will be 49,00,000
● Advertising
The annual advertising budget will be
1,200,000 per year.
● Technical costs include:
Publishing the device on the platforms per
year
11,00,000 per annum
Thank you!
Talha Nasir
Abdullah
Zain Sultan
M. Hammad