Assignment Number 2 4P’s and Specific Regulatory Measures Product Shangri-La is well known hotel and resorts but aside from that they as well offer investment in properties, sale on properties, and clubs which technically contribute on their financial figures which really moves the financial statements. Price As the target customer of Shangri-La who belong to high class and middle class that is why price varies at 5,000-10,000 thus forbids those who cannot afford the prices. However, to attract the market to ensure and give discounts and family pax. Promotion To promote and expose the business in the public, Shangri-La ensures that their names can be seen in the whole nation. To market their brands, services and products they see to it that what they offer is updated in the market. Place Shangri-La wisely choose their place, specifically they targeted those where most of the worker, business owners and large business belongs. Definitely, they apply strategically their sport in order to ensure revenue and business stability. Specific Regulatory Measure Item Effect on the Business When business owner knows how to monitor their business Monitor standing then it will be easier for them to identify what went wrong and what area that needs to improve or change. Giving employees a training can hone their skills, attitude towards work and internalize Training the vision, mission and core values of the business. This lessen the risk of mistakes and negative customer’s experience. Well discipline employees and Discipline managers can make the business achieve its triumph since there is harmonious relationship that exist between and among the business builders. Setting Standards doesn’t mean that business are ambitious but Standard Settings instead this will be the platform that will guide all workers and management to achieve business ultimate goal which is to earn profit. Every team contributes harmony, in building business relationship and from the nae itself building a Team Building team not just a group. Some problem of the business is the collaboration of its employees which affects business standing since no relationship builds. conduct Thus, tea employees management building and both management had time to understand each other especially in entities which compose of different departments.