KFC IN MECCA
NAME: M.IRFAN
ROLL NO: BBFE-18-17
KFC IN SAUDI ARABIA
In 1973, KFC was introduced to the Middle East by
franchise partner Americana Group. The first
restaurant opened in Kuwait with KFC Saudi Arabia
on September the 25th. Today, the restaurant
stretches across 12 countries, 74 cities, and operates
in 700 restaurants in the region.
KFC IN MECCA
The Al-Haram KFC Store in Mecca was opened on
April 26, 1994. ... First, as only Muslims are allowed in
Mecca, the staff and all management must be of
Muslim faith.
This internationally known fast food chain serves up the
most delicious unique burgers, drinks and desserts for
breakfast, lunch and dinner. This KFC located in Mecca
is completely Halal and alcohol-free. Only fresh and
quality ingredients are used in every well-prepared
meal to ensure your satisfaction.
BRANCHES OF KFC IN MECCA
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Shawqiyya
Al-Shabika neighborhood.
Hay Al-Hamra and Umm Al-Joud.
Al-Awali neighborhood.
Al Laith Road.
Mecca Mall.
Al Mashaer.
A CASE OVERVIEW OF KFC IN MECCA
This case focuses on the particularities of the
Kentucky Fried Chicken (KFC) restaurant run by the
Americana Group in Mecca, in the Kingdom of Saudi
Arabia. It allows students in the service industry, and
especially those interested in the quick service
industry to understand some of the challenges of
operating in a market with high volume and other
specific local market conditions. Perhaps, it will also
allow those organizations wishing to enter into
emerging markets to realize that globalization does
not mean standardization of all practices but rather
values.
THE ROLE OF FUNCTIONALITY IN
COMPETITIVENESS: AL-HARAM KFC
One particular case of a QSR that has taken several measures
to efficiently serve large numbers of customers is the Kentucky
Fried Chicken (KFC) branch near the Holy Masjid Al-Haram in
Mecca, Saudi Arabia. The Al-Haram KFC opened in 1994 and is
operated by the Americana Group, also known as the Kuwait
Food Company. Mecca, being a holy city for Muslims, receives
large numbers of pilgrims throughout the year, especially during
Hajj. As a result, the Al-Haram KFC, due to its convenient
location, is a popular destination for visitors. More specifically, it
receives nearly 1.5 times the average daily orders received by
KFC branches worldwide during Hajj. The role of functionality is
to cope with such high volume of customers; the Al-Haram KFC
and its systems of preparation and serving are designed in a
way that enables delivery of the best possible service to
customers.
In addition to these arrangements, it is also worth noting that during
Hajj, the Al-Haram KFC employs a greater number of staff who are
specifically trained to serve customers appropriately. Furthermore, to
further increase the restaurant’s efficiency, the menu is reduced
during Hajj to serve only products which require less labor, and
separate order and delivery lines are created. Finally, as Saudi Arabia
mandates that males and females are separated in queues, separate
lines for men and women in the restaurant allow the product to be
delivered in an orderly fashion. All these features of the Al-Haram KFC
combined allow for greater organization within the restaurant and
consequently allow for both quick and high-quality delivery of
products to customers.
The Americana Group’s strategy in designing and operating the AlHaram KFC shows that some innovation is required to ensure that QSRs
adapt optimally to the volume of customers they receive. In the case
of the Al-Haram KFC, the Americana Group has made both the
restaurant and the system of delivery extremely functional and
efficient. In doing so, the Al-Haram KFC has managed to attract and
retain customers and has in turn remained a competitive QSR in
Mecca.
REVIEWS
KFC in mecca (Traveler rating)
• Excellent -56
• Very good-62
• Average-63
• Poor-36
• Terrible-38
Avoid KFC in Mecca: (A review by a customer)
I have used KFC in quite a number of places but this KFC
opposite to Harm shareef is the most pathetic place I ever see.
Although the whole staff is pretty busy are bit the official at Cash
counter(a middle aged person) is the most arrogant one. His
tone and behavior is so derogatory as if u r not paying for food
rather he is distributing alms and charity stuff. This clown needs
to be taught the basic manners of dealing customers.
Date of visit: January 2019