CHAPTER 2
MARKET STUDY
MAHABA-HABA TO GUYS, PERO KAKAYANIN!
PLEASE WATCH: LECTURE FOR CHAPTER 2 PARTS FEASIB_AUDIO.mp4 - Google Drive
https://drive.google.com/file/d/1olmFwYzv1jGBGNkUnmYgggnZcSlNGe5W/view?usp=drive_web&authuser=0
A. INTRO and CHAPTER 1 ay uploaded na rin, need basahing mabuti para connected lahat ng information and content
B. As always, you can use the EyeGelo Paper in Etrep Management for reference
C. Mayroong downloaded video file or screen record ng sample ni ma’am ng Feasibility Study paper, you can use that as guide.
KEEP IN MIND SUMMARY:
Viczon Enterprise will have an application for visually impaired individuals named ‘EyeGelo’ that has a feature of an online store of
products that will surely help and guide the said target market.
1. Balabat, Kimberly Kyle C.
What is Market Study for?
Importance of Market Study?
Why is it the lifeblood of a
feasibility study?
2. Concepcion, Angel Mae
A. Size, Nature, and Growth of
Total Demand
3. Balabat, Kimberly Kyle C.
B. Description and Price
4. Cabrido, Shayne P.
C. Supply Situation and Nature of
Situation
5. Manalad, Benilda May M
D. Different factors affecting the
market of the product
WATCH VIDEO LECTURE CHAPTER 2 PARTS
WATCH THE UPLOADED SAMPLE PAPER
PRODUCT DESCRIPTION
6. Dela Cruz, Mika Irish L.
A. Name of the product
popular and scientific (if any) and the reason for choosing it.
7. Fajardo, Hannah Alexandra
C.
B. Properties of the product
physical and chemical properties
8. Laderas, Lady Khaira D.
C. Uses of the product
as a finished good or as an input to other production activities
9. Reynante, Zaira Marie S.
D. Users of the product
Both individual and firms
DEMAND
SUPPLY
DEMAND AND SUPPLY ANALYSIS
Law of demand
Substitution Effect
Income Effect
IHUHULI NATIN TO, KASI MEDYO CONFUSING.
Law of Supply
Individual supply
Market supply
Number of Producers
Markets
THE MARKETING MIX (4Ps)
The physical product or service offered to consumer.
Variables are:
 quality
 models and size
 packaging
 brands
 service
it is determined by supply and demand situation
should take into account the profit margin and probable pricing
response of competitors
Variables are:
 mark ups
 discount structure

10. Dela Cruz, Mika Irish L.
Concepcion, Angel Mae
PRODUCT


11. Balabat, Kimberly Kyle C.
PRICE
* PRICE STUDY
for the products should be conducted
 determine the selling price of all similar and
products
establish the selling price of the product
substitute
12. Carreon, Quennee R.
PLACE
13. Carreon, Quennee R.
PROMOTION
MARKETING CHANNELS
Reynante, Zaira Marie S.
Associated with channels of distribution that serve as the
means for getting the product to the target customers.

Distribution decisions include market coverage, channel
members, logistics, and level of service
Variables are:
 channels of distribution
 location
 warehousing system
Those related to communicating and selling to potential
consumers.
Variables are:
 advertising
 sales promotion
 personal selling
 publicity

Is a set of practices or activities necessary to transfer the
ownership of goods, and to move goods, from the point of
production to the point of consumption and, as such, which
consists of all the institutions and all the marketing activities in
the marketing process. A marketing channel is a useful tool
for management.

Roles of marketing channel in marketing strategies:
 Links producers to buyers.
 Performs sales, advertising and promotion.
 Influences the firm's pricing strategy.
 Affecting product strategy through branding,
policies, willingness to stock.
 Customizes profits, install, maintain, offer credit, etc.
14. Laderas, Lady Khaira D.
Manalad, Benilda May M.

FACTORS AFFECTING THE MARKET
15. Cabrido, Shayne P.
Concepcion, Angel Mae
DEMAND
16. Dela Cruz, Mika Irish L.
Laderas, Lady Khaira D
17. Balabat, Kimberly Kyle C.
SUPPLY
PRICES
18. Fajardo, Hannah Alexandra
C.
Cabrido, Shayne P.
Manalad, Benilda May M.
MARKETING PROGRAM
may be significantly affected by the following:
 Population growth
 Income change
 Taste and preferences
 Prices of substitute and complimentary products
may be affected by the following:
 Development of substitute
 Sources and cost of production
 Government policies
 Technology
may be affected by the following:
 Production cost
 Price control
 Inflation
 this defines the following:
 target market
 selling price
 packaging
 distribution
 advertising and promotion