QuikCarFix Slogan: “Fix it on the Move ” Owner: Business: Partnership What is QuikCarFix? ● QuikCarFix is a quick response car repair company ● We will provide quick service to people who have issues with their cars on the road Our Service ● ● ● ● ● Provide road assistance for minor car issues like flat tires, dead battery, keys locked in car, or towing Flat Tire Change: $150 per tire Dead Battery: $45 Keys Locked In Car: $70 Towing Rates: $75 hookup fee + $3 per mile towed Advertising Our Philosophy Mission Statement: To provide everyday people quick road assistance that comes quick and is reliable. What we want: We want customers to see us as a safety plan for any mishaps that may happen on the road What we provide: We will provide 24/7 quick assistance to any car issue someone may have on the road or at home Benefits and Advantages ● ● ● Benefits of using our company is the cheap, quick reliable service we could provide for people ADVANTAGES: Operating out of many small locations located around the country, service would solely focus on on the road issues, meaning that all attention would fully be on the person whose cars is having issues on the go. Also, NO NEED FOR A MEMBERSHIP WHY THIS WOULD WORK: Car troubles on the road happen more often than we believe, and having quick service that would be cheap and reliable would be an undeniable service for anyone who has had car trouble on the road before Who is our target customers? ● ● ● ● Target many different regions across the nation, operating outside of cities but close to major highways and subdivisions Demographics: Middle class adults who live in suburban areas Age Range: 25-50 Gender: Both Location: Suburbs + near major highways Income: Middle class Our product will be appealing to the middle class because they would not have to have a membership to our service and it would simply a regular transaction like buying something from a store Our Competition ● ● ● ● Biggest Competitor: AAA Competitor’s strengths: Larger range of service, already well established and well known Competitor’s weakness: requires membership for road assistance service, if you are stuck in an area that is not considered a “road” by AAA, then they will not provide service Our road assistance will not require any kind of membership, and service will be provided to any area accessible by a vehicle Organizational Costs and Financing Monthly business space: $8,000 month for space Utility Costs: $8,000 in utilities → $2500 electricity, $2500 water, $2500 AC Items purchased with loans fund: Trucks: Tow Truck → $45,000, Spare Tires → $1200, Other Product necessities: $1000 Advertising Costs: $500 → self-advertising through social media Organizational Costs and Financing cont’d Labor Costs: Road Assistance Workers → monthly labor cost is $2000, Tow Truckers → monthly labor cost is $3500, Call Center Workers → monthly labor cost $1000 Product Costs: Flat Tire Change: $150 per tire Dead Battery: $45 Keys Locked In Car: $70 Towing Rates: $75 hookup fee + $3 per mile towed SUMMARY Our Business provides 24/7 road assistance and is not a membership service and will instead trade a service for a payment Our Services will be fast, cheap, and reliable.
