MARKETING PLAN
• Prepared By: Masood Ahmad
PRODUCT CATEGORIES IN MARKET
BEVERAGES:
1)
2)
3)
4)
DRINKING ENERGY
JUICE
PEPSI
COCA COLA
CLOTHES:
1)
2)
3)
4)
5)
6)
7)
CLOTHES
SHOES
JUMPERS
SHIRT
GLOVES
KERCHIEF
CAP/HAT
FOOD ITEMS:
1)
2)
3)
4)
5)
CHIPS
BISCUIT
CAKE
BURGER
BOLANI
FURNITURE:
1)
2)
3)
4)
5)
CHAIR
DESK
CUPBOARD
TEA TABLE
BED
IT EQUIPMENT:
1)
2)
3)
4)
5)
6)
7)
LAPTOP COMPUTER
DESKTOP COMPUTER
MOBILE PHONE
IPAD
TELEPHONE
TELEVISION
RADIO
CHOSEN CATEGORY
BEVERAGE ENERGY DRINK
BLACK STORM ENERGY DRINK
EXECUTIVE SUMMARY
The Black Storm Energy Drink Company produces soft drink energy that
creates the feeling to be in tune with nature. Our clients are young adults
and individualists sharing a high interest in protecting nature and
environment. We provide a soft drink that refreshes and relaxes the whole
body by its extraordinary mixture.
MISSION
To develop, produce and market excellent energy drink
product which enables people to feel healthy in life.
VISION
To be a leading supplier in making the people more active.
OBJECTIVES
• To help our customers gain a healthy weight and life style.
• To make people feel active and energetic for rehabilitation
of the country.
• To encourage those people that do not like energy drinks.
SWOT ANALYSIS
•
•
•
•
•
•
•
Carbonated & Non Carbonated Types
Low Price & High Quality
Packaging & Labeling
Long term conservation technology
Price penetration strategy
Out bound Logistic
Online Delivery
• National product and having chance for
government procurement
• Low taxes
• High demand for energetic
Strengths
Weaknesses
Opportunity
Threat
•
•
•
•
•
•
No choice for diabetics patients
Not registered with Government
No family size
Lack of financial resources
No refund policy
Seasonable
• Strong competitors are
existed
COMPETITORS
• RED BULL ENERGY DRINK
• GINSENG ENERGY
• HIT ENERGY
• ALOKOZAY ENENGY DRINK
• PEPSI
• COCA COLA
PRODUCT DESCRIPTION
• PRODUCT CATEGORY: BEVERAGE
• PRODUCT NAME: STORM
• PRODUCT SIZE: 250 ML
• BRAND NAME: BLACK STORM ENERGY DRINK
• BRAND TYPE: NATIONAL / MANUFACTURE BRAND
• BRAND STRATEGY: BRAND EXTENSION
• PRODUCT PRICE: 20 AFN PER PRODUCT
TYPES OF PRODUCT
It has two types
1) CARBONATED ENERGY (RED COLOR)
2) NON CARBONATED ENERGY (LIGHT BLUE
COLOR)
PRODUCT PACKAGING & LABELING
• PACKAGE TYPE: PHYSICAL CONTAINER
• LABELING TYPE: BRAND LABEL
MARKET SEGMENTATION
1. CONSUMER MARKET SEGMENTATION
1. CONSUMER MARKET SEGMENTATION VARIABLES
1) GEOGRAPHIC SEGMENTATION
Country: Afghanistan
Provinces: Kabul, Nangarhar, Kandahar & Mazare Sharif
2) DEMOGRAPHIC SEGMENTATION
Age: 6-12, 13-19, 20-29, 30-39 & 40-49 Years Old
Gender: Male & Female
Family Life Cycle: Single & Married
Income: High, Medium And Low Level Income People
Occupation: Employed, Unemployed, Self Employed, Sport Players & Students
Education: Educated & Uneducated People
Religion: Muslims & Non Muslims
Nationality: Afghan
3) PSYCHOGRAPHIC SEGMENTATION
• Social Class: Upper, Middle & Lower Class People
• Life Style: Interested & Active People
• Personality: Calm, Dynamic & Aggressive People
4) BEHAVIORAL SEGMENTATION
• Occasions: Parties, Tours, Wedding Ceremonies etc
• Benefits: One Free With Two (It Means Purchase Two Energy & Get One Energy Free)
• Usage Rate: Light & Medium
TARGET MARKET & POSITIONING
EVALUATING OF MARKET SEGMENTS
SEGMENT SIZE & GROWTH
Target Customers
140000
120000
100000
80000
60000
40000
20000
0
2022
2023
2024
2025
2026
TARGET MARKETING STRATEGIES
DIFFERENTIATED/SEGMENTED MARKETING STRATEGY
MARKET POSITIONING STRATEGY
Competitive Advantages:
1.
2.
3.
4.
5.
6.
7.
Product Name , Image & Design
Product Package
Product Performance (Finishes Tiredness & Makes Active For Long Time)
Low Price
One Free With Two Pcs
Effective Promotional Advertisement On Social Medias
Online Delivery
POSITIONING MAP
High Quality
High Price
Low Price
Low Quality
Any Question?
THE END
THANK YOU