A transportation company
considering investing in a truck tire
with embedded sensors. Outline the
benefit of this investment. Would this
investment create a long-term
competitive advantage for the
transportation company?
QUESTION 2
Tire with
Embedded
System
• TPMS stands for Tire Pressure Monitoring System
• Two kinds of tire pressure monitoring systems on the market today:
direct and indirect.
• A Direct TPMS transmits tire pressure information to your vehicle's
computer via sensors located inside the tire assembly.
• It measures the air pressure of each tire. If the pressure drops 25
percent below the recommended air pressure, the TPMS will be
triggered and you will see the vehicle's warning light on the dashboard.
TPMS Market Penetration
The GHG HDV Phase 2 rule in the United States assumes a market
penetration in tractors of 70% for TPMS and 30% for ATIS in 2027. For
70%
90%
80%
trailers, the rule assumes 100% penetration of ATIS by 2018. Similarly, the
expected 2027 penetration of TPMS is 90% in rigid trucks operating in
2027
2027
2027
(tractors)
(rigid trucks
regional delivery)
(multipurpose
rigid trucks)
regional delivery and 80% for multipurpose rigid trucks (EPA & NHTSA,
2016b).
SightLine
Intelligent Tire
System
Source : www.wsj.com
Appeared in the June 17, 2021
The key market players in the
global automotive smart tire
market include Continental AG,
Bridgestone Corporation, Michelin,
The Goodyear Tire & Rubber Co.,
Pirelli & C. S.p.A, and The
Yokohama Rubber Company,
among others.
Goodyear’s new technology
called SightLine, includes a
sensor and proprietary machinelearning algorithms that can
predict flat tires or other issues
days ahead of time, by
measuring tire wear, pressure,
road-surface conditions and
many other factors.
SightLine system contains more
advanced technology. including
a sensor that tracks dozens of
measurements such as tire wear,
inflation and road-surface
conditions and a battery that
detects temperature, pressure,
acceleration and vibration.
The system also includes a device that
ingests data and communicates with
Goodyear’s cloud, which analyzes the
data in real time using proprietary
machine-learning algorithms.
Vehicles using Goodyear’s intelligent
tires can shorten the stopping distance
lost by wear and tear on a tire by about
30%.
Benefit Of This Investment
Tires operating below inflation standards
put the overall performance of your vehicle
and the safety of your passengers at risk.
Meanwhile, the primary activity of a
transportation company is to transport
passengers/goods to their destinations in
comfort, safety, and on time. When a
company fails to provide good service to its
customer, it loses customer trust. Otherwise,
when a company provides excellent service,
it builds customer loyalty, and the
company's brand improves, bringing in more
customers.
Helping detect tire-related problems
before they happen can lead to fewer
breakdowns, less traffic congestion and
increased safety for last-mile delivery
drivers. It is preferable to invest money
in purchasing a sensor at the beginning
rather than paying more later when the
tire is frequently leaking and another
sparepart is damaged.
Long-Term
Competitive
Advantage
Investing in tires with embedded sensors will provide transportation companies
with a short-term competitive advantage, but not a long-term one. This is the
type of disruptive IT that businesses must embrace. Smart tires will be a
common feature in the future, and removing them will reduce customer
satisfaction because they will be considered a mandatory feature or a general
feature of a vehicle later..
Furthermore, according to the product life cycle diagram, new innovation is
required when a product life cycle reaches the maturity phase. As with the tire
sensor, it will reach maturity and will be replaced by new innovation.
How does the new system installed
help Lion Air Group to maintain its
Data Governance?
What is Data
Governance
Data governance (DG) is the process of
managing the availability, usability, integrity,
and security of data in enterprise systems,
which is based on internal data standards
and policies that also control data usage.
Data governance ensures that data is
consistent and trustworthy, and that it is not
misused.
Why Data
Governance
Matters
• Without effective data governance,
data inconsistencies in different
systems across an organization might
not get resolved.
• Poor data governance can also hamper
regulatory compliance initiatives, which
could cause problems for companies
that need to comply with new data
privacy and protection
Sabre role play in Lion
Air Group's data
governance
•
Sabre combines comprehensive
Sabre combines crew schedules and real-
data support services such as
time flight data into information-rich
NOTAMS (notice to airmen),
displays enabling controllers to know exactly
weather, airport suitability, and
where to focus their attention.
airspace restrictions with real-time
•
•
•
Sabre’s solutions provide seamless data
alerts to enable exception
exchange between maintenance and
management.
operations control systems. This real-time
Sabre eliminates the need for
data exchange leads to better coordination
duplicate data entry thereby
and decision making between maintenance
increasing user productivity and
controllers and movement controllers and
reducing operating costs.
improves overall aircraft availability