Automakers Become Software Companies
Q1- Ho is soft are addi g alue to auto akers ’products?
Soft are is addi g alue to auto akers’ produ ts y addi g ore alue a d fresh ess to their produ ts
without having to invest so heavily in new vehicle production and that is by
1.
Improve Customer’s experience e.g.
a. With the inclusion of software in their cars; automakers are entering uncharted territory
and they devoting resources to update and test their software to provide the updated
software to their customers.
b. Automobile software has many of the technologies included in automobile software
packages that track location that have often plagued smart phone manufacturers and app
developers. The existing of software is allowing auto akers’ to aggregate and analyze the
data fro usto ers’ ars to identify quality problems and, if necessary quickly recalls. Just
as with apps, the possibilities are limited only by the imagination of automakers.
2. Save Cost by; e.g. with cars and trucks increasingly reliant on complex computer code to
operate, a ufa turers a ut osts if they a orre t or i pro e a ehi le’s fu tio s ithout
having to get the car into a dealership.
3. Efficiency timewise, e.g. automakers deliver the updated software via Wi-Fi, installing it when
the vehicle is restarted. The company will eventually switch to making updates via satellite.
Q2- How is the automakers benefiting from software-enhanced cars? How are customers benefiting?
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Easier the customer to navigate the road and car with additional software.
Solve the traffic problem, parking.
Communicate each other if anything happen on the road.
All smart phone users can connect and analyze data on car application.
How its benefiting customers: The system contains code that will upgrade system speed and
improve the interface based on common criticism. And that will have an open communication
with consumers.
Q3- What value chain activities are involved in enhancing cars with software?
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Automobile companies are enhancing their vehicles with onboard software that will
improve customer experience and the automaker can manage to car via the cloud
Ford has doubled its investment in vehicle-to-vehicle communication technologies.
Developing software that synchronizes with both pattern of product.
Automakers Become Software Companies
Q4- How much of a competitive advantage is software providing for automakers? Explain your
answer.
Software provides the automakers a competitive advantage of allowing cars to be managed via the
cloud.
Software used by My Ford Touch has an in-dash touch screen available for controls with navigation,
music, phone integration and temperature. It also has the Sync software which enables tablet and smart
phones to access music and other apps using by only voice commands. This is a competitive advantage
compared to other normal cars in the market, this feature of software makes it easier for customer to
use the car for own interest.
Other than that, Ford has also come out with software to solve urban congestion by helping cars to
avoid traffic jams, to reserve parking space in advance, for future planning Ford is developing ways for
vehicles to communicate with one another on the road to avoid collisions.
Software that operate online in the cloud for cars which enables users to be able to remotely track their
cars or even diagnose problems with the car like problems of low tire pressure or need for an oil
change. These software developments are providing a new platform for automakers to enhance many
ar dri ers’ life y just a tou h of a fi ger through a tou h pa el.