A company operating in several countries
Select one:
a.
optimistic
b.
multinational
c.
competitor
d.
Supplier
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A perceived tendency of financial markets to move in a particular direction over time.
Select one:
a.
Market forecast
b.
Target Market
c.
Market Segment
d.
Market Trend
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Every business needs a reason for their customers to buy from them and not their
competitors.
Select one:
a.
Market Analysis
b.
Unique Sales Proposition
c.
Market Growth
d.
Market Size
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The number of individuals in a certain market who are potential buyers and/or sellers of a
product or service.
Select one:
a.
Unique Sales Proposition
b.
Market Analysis
c.
Market Growth
d.
Market Size
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A group of people, who share one or more common characteristics, lumped together for
marketing purposes.
Select one:
a.
Market Trend
b.
Market Segment
c.
Market forecast
d.
Target Market
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A sales methodology is the 'how' of selling as a skill set.
Select one:
a.
Profit tiers
b.
Marketing cost
c.
Process of promotion
d.
Method of sales
Individuals, groups or organizations that purchase your product or service for direct use in
producing other products or for use in their day-to- day operations.
Select one:
a.
Selling concept
b.
Market segmentation
c.
Industrial market
d.
Consumer market
Defining who your primary customer will be.
Select one:
a.
Marketing concept
b.
Targeting your market
c.
Customer
d.
Reseller market
The process of breaking down a larger target market into smaller segments with specific
characteristics.
Select one:
a.
Industrial market
b.
Market segmentation
c.
Selling concept
d.
Consumer market
An offshoot of the marketing concept wherein an organization believes in giving back to the
society by producing better products targeted towards society welfare.
Select one:
a.
Product Concept
b.
Societal marketing concept
c.
Marketing concept
d.
Reseller market
A general view, examination, or description of someone or something.
Select one:
a.
Skeptic
b.
Survey
c.
Free-flowing
d.
Market Research
The use of invalid or otherwise faulty reasoning.
Select one:
a.
Free-flowing
b.
Survey
c.
Iteration
d.
Fallacy
The entire concept of customer development is feedback __________.
Select one:
a.
skeptical
b.
vague
c.
powerful
d.
driven
When you determine your target audience
Select one:
a.
Both of the choices
b.
Focus is on market size but not necessarily target market
c.
Everyone is a potential customer
d.
None of the choices
Starts with the total numbers of possible purchasers in each market segment.
Select one:
a.
Market forecast
b.
Target Market
c.
Market Trend
d.
Market Growth
One of the major hindrance in calculating customer profitability analysis.
Select one:
a.
Calculate cost
b.
Self-analysis
c.
Activity Based Costing
d.
Method of sales
The process of breaking down a larger target market into smaller segments with specific
characteristics.
Select one:
a.
Consumer market
b.
Market Research
c.
Market segmentation
d.
Selling concept
Individuals and households who buy goods for their own use or benefit.
Select one:
a.
Market segmentation
b.
Consumer market
c.
Selling concept
d.
Market Research
An accounting method that identifies the activities that a firm performs and then assigns
indirect costs to product.
Select one:
a.
Self-analysis
b.
Activity Based Costing
c.
Calculate cost
d.
Method of sales
To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers
Select one:
a.
In any market available
b.
All of the above
c.
In the right market
d.
In a competitive market