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MEDIA LITERACY
Tomagan, Beverly Kate
Pineda, Philip Dexter
Romero, Rose Anne
HELLO!
I am Rose Anne Romero
BSE3A – Social Studies
Lynch (2018)
Coined the term
“media”
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Media Literacy
Ability to access, analyze,
evaluate, and create
media (Firestone, 1993)
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Media Literacy
Media literacy skills are
included in the
educational standards
Media literacy
concepts
Media literacy concept
1. The ability to critically
assess.
2. Also known as Media
Education
3. Process of accessing,
decoding, evaluating,
analyzing.
4. Depicts experience
5. Pertains to understand
Media literacy concept
6. Builds understanding of
the role of media.
7. Response to the
complexity
8. Critical evaluation
9. About teaching critical
media management
strategies
10. Ability to perform
affectively
Role of Media
literacy
Role of Media literacy
1. Learn to think critically
2. Become a smart consumer
of products and information
3. Recognize point of view
4. Create media responsibly
5. Identify the role of media in
our culture
6. Understand the author’s
goal
Types of Social Media
1. Social Media News Websites
2. Social Media Networking
Websites
3. Social Media Photo & Video
Sharing
4. Microblogging & Blogging
Websites
5. Social Media Review
Websites
HELLO!!
I am Beverly Kate Tomagan
BSE3A – Social Studies
Media Information
Literacy (MIL)
UNSECO (2016)
Defines set of
competencies to
search, critically
evaluate, use and
contribute information.
Aspect of
MIL
Reineck & Lublinski (2015)
MIL is the optimal outcome of
media.
Three Aspect:
- Technical Skills
- Critical Attitudes & facts about
Media
- ICT
Baacke (1996)
Creating new kind of
media content.
Seven
Dimension of
MIL
Seven Dimension of MIL
1.
2.
3.
4.
5.
6.
7.
Tool Literacy
Resource Literacy
Social-Structural
Literacy
Research Literacy
Publishing Literacy
Emerging Technology
Literacy
Critical Literacy
ADVANTAGES &
DISADVANTAGES
OF MEDIA
ADVANTAGES OF
MEDIA
1. Educate people
2. Latest world news
3. Bring out their hidden
talents
4. Increase knowledge
5. Convenient in accessing
information
ADVANTAGES OF MEDIA
6. Vehicle in promoting
products
7. Good source of
entertainment
8. Electronic duplication
9. Diffusion of diverse
cultures
10. Help people around the
world understand each
others
DISADVANTAGES OF MEDIA
1.
2.
3.
4.
5.
Lead to individualism
Some media content are
not suitable for children
Geographically selective
Advertisement, make the
less attractive
Way for scam, fraud, and
hacking
DISADVANTAGES OF MEDIA
6. Can be addictive
7. Can cause health hazard
8. Induce drugs and alcohol
use
9. Can lead to personal
injury
10. Can ruin reputation
HELLO!!
I am Philip Dexter Pineda
BSE3A – Social Studies
Integrating Media
Literacy in
Curriculum
Six ways to integrate literacy
1. Teach students to evaluate
media
2. Show students where to find
digital
resources and databases
3. Compare/contrast various
media sources
4. Discuss how the media edits
and alter
5. Examine the “truth” in
advertisement
6.Have students create media
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Activity time!
Make your own advertisement
The class will be divided into 6,
each group will make their
own advertisement using any
form of media of the topic that
is assigned to them.
Integrating Media Literacy in the Curriculum, Page 111-112
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Activity time!
Group 1 – Teach students to
evaluate media
Group 2 – Show Students
where to find digital resources
and databases
Group 3 – Compare/contrast
various media sources
Integrating Media Literacy in the Curriculum, Page 111-112
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Activity time!
Group 4 – Discuss how the
media edits and alters
Group 5 – Examine the “truth”
in advertisements
Group 6 – Have students
create media
Integrating Media Literacy in the Curriculum, Page 111-112
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Activity time!
Rubrics:
Content
Use of appropriate media
Creativity
Teamwork
Total
Integrating Media Literacy in the Curriculum, Page 111-112
: 50%
: 25%
: 15%
: 10%
: 100%
Media Skills
Approaches to
Teaching media
literacy
(Kellner &Share )
Approaches to Teaching
media literacy
1. Media Arts Education
Approach
2. Media Literacy
Movement Approach
3. Critical Media
Literacy Approach
Utilizing Media
Across discipline
Assessing and
evaluating media
literacy work
- Students need regular
feedback
Important steps in
creating objectives
1. Using a rubrics
2. Framing the expectations
Media Literacy work can be
evaluated in three ways;
1. How well the students
understands
2. The depth and quality of the
student’s inquiry
3. How well the student applies
specific technical skills
Key Concepts
1.
2.
3.
4.
5.
Media are constructions
The audience negotiates meaning
Media have commercial
implications
Media have social and political
implications
Each medium has a unique
aesthetic form