RESTAURANT CONSULTING
SAN DIEGO . CA . US
CURITIBA . PR . BR
ABOUT US
AgonGlobal is a company of restaurant project and process management that develops innovative
ideas and creates sustainable brands to drive sales and improve our clients’ bottom-line profits.
AgonGlobal and its professionals have been a strategic resource to restaurant within every segment.
We’ve supported restaurant in the Brazil and now also in the U.S. Moreover, we serve restaurants of all
sizes and we are proud of our restaurant expertise.
“...passion and respect in serving...”
AgonGlobal Co has a passion for food and service that inspires every aspect of our consulting practice.
This passion is an outgrowth of more than 10 years of successfully helping existing and aspiring
restaurateurs through everything from concept development, restaurant design, financial modeling
and menu ideation, to marketing, training and grand opening.
OUR FOUNDER STORY
2000
2002
2002
2004
Horácio opens
AgonBrasil Marketing
AgonBrasil Social Project for
Coritiba FootBall Club
receives UN Honorable Mention
AgonBrasil project for TIM
receives Brazil Promotion
Columnists Award
AgonBrasil project for Ethicompany
receives Brazil Columnists Award
2009
2009
2008
2006
Horacio’s graduates as Chef
at Centro Europeu
Horacio’s restaurant is the
youngest restaurant to be
nominated for Veja’s Best
Restaurant Award
Horacio opens his
first restaurant
specializing in
Brazilian cuisine
AgonBrasil starts with
Project Management
services
2010
2011
2012
2012
Horacio’s restaurant is
nominated for Veja’s Best
Restaurant Award again.
Grupo Madero jumps
from 3 to 14 stores
Grupo Madero jumps
from 14 to 27 stores
Horácio creates and starts
Senhor Garibaldi Restaurant project
Grupo Madero receives
more than 20 national
awards in different
categories
Horacio’s team create
the marketing plan to
Madero franchise
Grupo Madero receives
the TOP of MARKETING
Award.
Horácio starts Restaurant
Consulting within AgonBrasil
Horacio sells his
restaurant to
Grupo Madero
Horacio becomes Marketing
Director and Chef of
Madero Group
2013
2014
2015
Senhor Garibaldi is voted
best restaurant in its class
Senhor Garibaldi jumps from
2 to 4 stores
Senhor Garibaldi is voted
best restaurant in its class again
AgonBrasil develops projects
and business plans for
restaurants and food trucks
AgonBrasil projects reach more
than 10k people per month with
Restaurants and Food Trucks
projects
Horacio’s starts the Mini Chef
project
Senhor Garibaldi opens the
first franchise store
Senhor Garibaldi jumps from 4
to 7 stores
2018
2017
2016
Horacio receive the
O1 VISA for
Extraordinary Ability
in Business, move to
US and open
AgonGlobal Co
Horacio sell Senhor Garibaldi
Senhor Garibaldi jumps from
7 to 13 operations
OUR FOUNDER STORY
OUR SERVICES
AgonGlobal Co is ready to assist you with any aspect of your restaurant’s operation, big or small. We
can help of new and existing restaurants, from new concept development projects and operational
assessments to restaurant turnarounds, kitchen and interior design, marketing, compliance and more.
“If it has to do with a restaurant, we can help you.”
BUSINESS PLAN . FINANCIAL ADVISORY . INNOVATION . MARKETING STRATEGIES
STOCK MANAGEMENT . TRACKING AND MONITORING . HUMAM CAPITAL MANAGEMENT
AUTOMATION . PROCESS DESIGN . COMPLIANCE . BRANDING .
LOYALTY STRATEGIES . CASH FLOW . CUSTOMER SERVICE . DELIVERY MANAGEMENT
SATISFACTION SURVEY . NUTRITIONAL ANALYSIS . RESTAURANT TURNAROUND
MENU RESEARCH AND DEVELOPMENT . NEW CONCEPT DEVELOPMENT
OPERATIONS . RESTAURANT DESIGN SERVICES
OUR PROJECT AND PROCESS
operations assessment
HOW CAN WE HELP YOU?
We conduct a kickoff meeting to understand the needs, goals and challenges of your business.
DIAGNOSIS
We review your standard operating materials, sales mix, recipes, profit and loss sheets, sales
information and guest reviews (online and in-house) to understand the operating standards as
they are defined.
PRATICAL ANALYSIS
We conduct a site visit to observe procedures.
LET’S PLAN
Upon the conclusion of the visit, we provide a debrief of initial findings and conduct a discussion
of ways to improve operations and overall performance of the restaurant through strategies.
DESIGN THE PROJECT
Define Goals | Identify Members and Resources | Define work and tasks | Logical Plan
START AND END DATE | TANGIBLE GOALS
IMPLEMENTATION AND MONITORING
Define Goals | Identify Members and Resources | Define work and tasks | Logical Plan
START AND END DATE | TANGIBLE GOALS
consult our process
for new business
REVIEWS
Léo Reis | BB Açaí Store & Harvest Brazil | VENTURA . CA . US | harvestbrazil.com | bbacai.com
“AGONGLOBAL'S WORK HAS BEEN FUNDAMENTALLY IMPORTANT TO FULFILLING
OUR DREAM AND OPENING OUR FIRST BB ACAI STORE IN THE UNITED STATES.”
Junior Durski | Grupo Madero & Durski | BRAZIL | restaurantemadero.com.br
“HORACIO TRANSFORMED MADERO’S MARKETING DEPARTAMENT AND PUT THE BRAND ON
THE GROWTH PATH WE HAVE FOLLOWED TO THIS DAY.”
Pedro Reis | VIDA KOMBUCHA | San Diego . CA | vidakombucha.com
“WE ARE A SMALL COMPANY AND AGONGLOBAL’S KNOWLOEDGE IS OF FUNDAMENTAL
IMPORTANCE TO BUILD A LONG TERM PROJECT.”
José Araújo | Mr. Hoppy & Porks | BRAZIL
“THE FIRST TIME I HAD CONTACT WITH AGONGLOBAL AND HORACIO WAS IN 2014 AND I WAS
STARTING MR HOPPY. TODAY WE HAVE MORE THAN 50 STORES THROUGHOUT BRAZIL.”
CONTACT
CALL OR CONTACT AGONGLOBAL TODAY
HORÁCIO “TOCO” COUTINHO JR
+1 858.499.9249
HORACIO@AGONGLOBAL.COM
“AT THE RESTAURANT, THE DIFFICULT IS
TO DO THE SIMPLE THINGS”