Trending features for a successful Shopify
Multi Vendor Marketplace in 2022
01
Introduction
Introduction
Building a Shopify multi vendor marketplace can work well for you due to unprecedented growth in the industry. A
well-planned and feature-rich Shopify marketplace app can help you earn good revenues without worrying to
invest big amounts. The eCommerce giants like Amazon and eBay motivate thousands of enterprises and startups
to invest in marketplace stores.
Unfortunately, more than 60% of marketplaces are not able to survive even a year after their launch. Lacking the
essential and trending features is one of the most common reasons for such failures. Today we will try to explore
the marketplace features that are in trend this year. You can integrate these features into your Shopify Multi
vendor marketplaces for ensuring their success.
What is a Shopify Marketplace App and
How does it Work?
Readers who have less idea about these Shopify marketplace app can understand it in a simple language. It is a
platform that facilitates the interactions of a large number of buyers and sellers for buying/selling products and
services.
These platforms offer the facilities such as payment gateways, shopping carts, and customer support to facilitate
the transactions and orders. Below are some of the major features of any Shopify marketplace app:●
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Unlike traditional online stores, marketplaces offer a platform to a large number of sellers selling different
products.
There is a seller dashboard to enable the processing of orders and invoicing for sales on Shopify multi
vendor marketplace.
The seller manages his inventory using the custom dashboard provided by the marketplace platform.
The owner of a Shopify multi vendor store doesn't need to maintain the inventory of products.
The marketplace owner is not liable for shipping and returns. However, the reputation of his platform will
depend on it.
Customers can shop multiple products from multiple sellers at the same time.
Marketplace offers a payment gateway and user dashboard to facilitate the customer's orders.
Significant features for successful
Shopify Multi vendor Marketplace
Platforms
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Social and Guest Login
Reports & analysis
Offers & discounts
Settlement module
Feedback & seller support
Push Notifications
Ratings & Reviews
Social and Guest
Login
Studies show a good chunk of users prefer
to shop on marketplaces using guest
checkout.
They hesitate to create accounts by filing
long forms and the absence of guest
checkout often results in cart
abandonment.
You should use the services of experts to
integrate the social and guest login to ease
the customer journey. It can prove
beneficial, especially for the users who are
shopping on your platform for the first time.
Reports &
Analysis
Keeping a track of performance is among the major
concerns for any Shopify marketplace app owner. In
addition to it, you need to integrate the analytical tools
for the sellers. It helps them to monitor their
performance too.
It enables you to take corrective measures for
underperforming metrics before it gets too late to act.
It also helps monitor the best-selling products and
user preferences for scalability shortly.
Offers & Discounts
If your marketplace is not using offers and
discounts, you might be losing a
significant conversion. If you look at
modern eCommerce platforms, there is
extensive use of offers, coupons, and
other incentives for completing the
orders.
Ask your Shopify developer to integrate
such functionalities to boost the sale on
your platform too.
Offers & Discounts
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Settlement
Module
You should have a concrete module to settle the
disputes among buyers and sellers. You should choose
only those sellers who offer return policies and order
refunds.
If you ignore it, your users may face issues. The
Shopify marketplace apps that overlook the
importance of settlement modules can run into
problems with user experience.
Feedback &
Seller Support
You should integrate the feature to provide feedback
and ratings to the sellers. It helps to improve the
reputation of your marketplace and allows users to buy
products from only trusted sellers.
You should integrate the functionalities that facilitate
the sellers while listing their businesses on your
platform.
Push
Notifications
Keeping your customers engaged is crucial for the
success of your Shopify multi vendor marketplace.
People who ignore push notifications on the Shopify
marketplace app may fail to engage the users for their
best benefits.
Push notifications enable your users to know the
latest additions, offers, coupons, and other updates as
soon as they happen.
Ratings &
Reviews
Every popular Shopify multi-vendor marketplace uses
the rating and review functionality to help users find
the best sellers. The users can know the trusted
sources for buying the products to minimize the
chances of bad buying experiences.
When users start putting reviews, it also facilitates the
marketplace owners to identify the sellers that are not
adhering to the platform's standards.
Conclusion
These were some must-have features for the modern Shopify
multi vendor marketplace. If you wish to build a Shopify
marketplace app packed with trending functionalities and
features, hire a Shopify development company today.
You can also take expert advice from the top Shopify
development agency to formulate unbeatable strategies for
Shopify marketplace apps.
Thanks!
Do you have any questions?
info@brihaspatitech.com
+1 954 379 2149
brihaspatitech.com
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Also Read: Kickstart Dropship on Shopify - The Brihaspati Infotech