Name: Argie L. Haganas Section: CBET 19-806E Prof: Mr. Jerzon Perez Date: Direction: 1.Study and discuss the importance of marketing research? Marketing research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach. It can help you understand how to connect with them, show how you stack up against the competition and inform how you plan your next steps. Market research can also play an important role in the process of developing your products and services by bringing them to the marketplace and marketing them to consumers. 2.And its role in marketing strategy development in the following areas of: Business -Market research is a vital part of any business strategy, whether that business is B2B or B2C, big or small, new or old. It provides the answers companies need to make decisions that will move them forward instead of back by empowering them to base decisions on data. Decision Making -Marketing research is a crucial part of marketing system, it helps to refine ideas in decision making of management by giving accurate, appropriate and timely information. During each stage, marketing research gives a major present for clarifying and diagnosing issues and then selecting among decision alternatives Organization -Marketing research can identify how customers and potential customers might view your business and identify gaps in customer expectations. In the organization it is very crucial and it can lead to success or failure so every organizations tend to study more the market and learn about the trends and adopt in innovation. Entrepreneur -Marketing research can give powerful information to an entrepreneur so that they can identify the needs and wants of customer and can present solutions to companies. Having good market intelligence helps to minimize risks when making key business decisions Company -Marketing research provides the answers companies need to make decisions that will move them forward instead of back. Companies do marketing research to know the need and wants of customers and what are the things they need to improve in order to gain profitability, stability, growth and success Answer the following Question based on your understanding 1.In what ways can market research help you as a consumer? Explain? -As consumer marketing research helps me a lot because it gives me a detailed information about what is new in the market. The business and companies do research for the greater good of customers. Quality, efficient and reliability are some things customers seek for a product or service and with the help of marketing research it can give insights on what are the customers want and looking for a product that can help them in their day to day lives. 2.Why is market research important to an entrepreneur? -Market research is important to an entrepreneur because it will give him/her a detailed insight on what to offer to a customer. It is one of the things entrepreneurs do so that they can know what is the latest trends in the market, what is new in the technology and many more. In that way they can help companies or business on what to do in the market.