Junior Product Manager
Light Castle Bangladesh
Assessment Test
Submitted By – Abdul Alim Kamran
Email : abdulalim.osobd@gmail.com
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Contents
i.
ii.
iii.
iv.
v.
Product & Its Weakness Analysis
Killer Feature to improve the product
Metrics should for tracking product success
Tracking data through technical stack/platforms to understand the
user behavior and metrics
Product feature planning & development and assign to the product
team developer
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Product & Its Weakness Analysis
Product Name: Walton Refrigerator
Model: WFD1B6- 0210
Product Weakness :
1. Direct Cooling System (Frost Refrigerator)
Although frost refrigerator are one of the types refrigerator that enables to
make ice other than frost free or non frost refrigerator. Means this features
makes
frost
refrigerator
forms
ice
inside
the
freezer.
But in case of Walton low price frost refrigerator, the amount of ice building
exceed its normal limit so it a good disadvantages. Sometimes, ice
accumulation can also be seen inside the refrigerator cabin if the
temperature is too cold
2. High Vibration & Noise level
When workload is high or imbalance between temperature, it creates extra
noise sometimes and vibration also which is a disadvantage of this home
appliance.
3. Not option for running in Solar System
Nowadays, most of the refrigerator uses smart connect system which is
capable to regulate refrigerator in non electric mode and solar connect
option.
4. Stabilizer – Extra Burden
These days, all kinds of refrigerator are comes up with stabilizer free
technology. But Walton’s low cost refrigerator still missing this special
feature
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Killer Feature to improve the product
❑ Inverter Compressor (Invert Technology)
1. What is inverter compressor?
This Inverter Compressor's principle is similar to that of an automobile
accelerator. If the compressor requires more energy, it will use more
energy. When it doesn't use as much energy, though, it will reduce its
energy usage.
The Inverter Compressor is always on. Instead, it regulates its power
dependent on the temperature inside and outside. It also makes
advantage of the thermostat settings. In response to these, it modifies
the speed and power.
Toshiba was the first to create this technology, and it was widely
adopted in Japan. It can currently be found in a wide range of appliances
all around the world.
2. What are the advantages of inverter technology ?
i.
Improved temperature regulation
The clever mechanics of the refrigerator's Inverter technology ensure
accurate cooling. The compressor's speed varies depending on the food
load and outdoor temperature. It can also tell if the door is open or closed
and
what
the
temperature
is.
ii.
Vibrations and noise levels are low
Because the compressor in most refrigerators runs at high speeds, they
generate a lot of noise. In contrast, an inverter compressor starts at low
speeds. It seamlessly transitions between speeds, which reduces noise.
iii.
A Longer Life Expectancy
Because the compressor does not start at full speed or abruptly
down, there is a lot of wear and tear.
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shut
Metrics should for tracking product success
1. Customer Retention Rate(CRR)
Measures - the rate at which a company retains consumers over time.
Customer retention metrics are variables or criteria that are used to determine
the chance of retaining and attracting customers to your company. These units
of measurement are employed in a variety of calculations that are used to
determine how well a company's operations performed over time.
The more clients you keep, the more recurring revenue you'll be able to make,
as well as the more upsells and cross-sells you'll be able to secure in the future.
Furthermore, a customer that stays with you is satisfied with your products
and services, which increases the possibility that they will suggest you to
others.
Customer retention data can help marketing, sales, customer care, and even
product management teams. This data allows each team to fine-tune their
contribution to the customer journey and provide your users with better
enjoyable experiences.
Calculating CRR : It takes time to determine how successful your retention
approach is. To do so, tally up the
number of clients you had at the
start of a period, then all the
customers who onboarded in the
interim, and finally the number you
had at the finish. Subtract the final
number from the newly acquired,
then divide the result by the total
number of clients you had at the
start.
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2. Customer Churn Rate(CCR)
The rate at which clients cease doing business with you is measured.
Customer churn rate refers to the rate at which customers leave doing
business with your firm and is perhaps the most obvious of customer retention
indicators. A churned customer is one who has left your company without
renewing their subscription, whether or not they have opted out.
However, if your annual turnover rate is more than 5-7 percent, it's important
to assess your customers' happiness – and figure out what's wrong. When your
product or service fails to satisfy your consumers' expectations or goals, you'll
see a high churn rate.
Calculating CCR :
The frequency with which you
calculate and monitor your
company's churn rate is determined
by the volume of business you do. If
you have hundreds or thousands of
customers, it might be a good idea
for your marketing, sales, or
customer success team to track
churn on a monthly basis. A semiannual or annual tracking will serve
if you have a small consumer list. It's worth noting that new customers
onboarded during any time period should not be included in the churn rate.
Retention Rate Vs Churn Rate
The fraction of consumers who return to conduct business with your
organization is known as the retention rate. This is different from churn rate,
which relates to how many clients you’ve lost over time. By default, a company
with a high churn rate will have a lower retention rate.
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Tracking data through technical stack/platforms to
understand the user behavior and metrics
Stack or Platform Name :
Hubspot
What is a HubSpot CRM System ?
A CRM platform provides a single source of truth, allowing teams to enhance
customer relationships and give the best possible experience. HubSpot CRM is
one of the internet's most popular and frequently used customer relationship
management software. Because of its user-friendliness, this platform won the
award for best CRM in 2019. Unlike other CRMs, HubSpot provides a single
database that helps users to align their marketing, sales, and customer support
operations and provide best-in-class customer experiences. HubSpot's CRM
component is possibly the most user-friendly CRM system I've seen.
HubSpot CRM also allows you to measure your performance and
communication across various social media platforms, as well as providing a
clear view of all team members' activity in a single dashboard for easy analysis.
HubSpot CRM Exceptional Features:
•
•
•
•
User-Friendly – Easy-to-use and intuitive setup, ideal for those with
no prior knowledge of IT or computer science.
Unlimited Contacts - Customers can add an unlimited number of
contacts at no cost.
Consolidated Interface – It has a single user interface for both
marketing and sales.
Software Integration – The software can quickly combine other apps
or programs into the interface that you already use. Pipedrive CRM,
Dropbox, or your own website, for example.
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•
Sales Pipeline Tracking – Organizes and tracks each step of your sales
process.
•
Ideal for Smaller Organizations or Startups — Excellent CRM for
enterprises on a small budget.
•
Identify Sales Locations — Recognizes where the sale takes place,
such as by email or social media.
•
Manage Content Better — It has a lot of useful tools to help you
manage your material.
•
Automates Organizational Tasks — Automates a number of
organizational duties, such as prospect interaction scheduling and
notification.
•
Task Management Feature — It has a task management tool that
automatically reminds you of your daily tasks. Furthermore, it makes
it easier to delegate assignments to certain individuals.
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Product feature planning & development and assign to
the product team developer
Creating a procedure, allocating resources, and preparing the human and
technical input required to deliver a product feature on time and on budget are
all part of feature planning. Before even taking a step, feature planning is the
project road-mapping procedure that must be followed to determine how a
feature will be built.
Feature planning is fundamentally a project management sub-discipline. To
achieve the greatest outcomes, choose a project management application that
allows you to easily organize your team, communicate effectively, assign and
track tasks, and collect progress reports.
To developing a feature for existing product, a product manager will be in
charge of all of a product's strategic components. Market research,
forecasting, budgeting, prioritizing features, collaborating with marketing and
sales on message, and, of course, overseeing product development are all
examples of this. During the development phase, he or she will be liable for all
challenges.
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No.
1
Task/Role
Role Play
Follow
Up/Assign
Content
Writer
Duration/Time
Product
Manager
Junior
Product
Manager
3 Days
Junior
Product
Manager
UI/UX
Designer
1 week(7 days)
Product
Manager
Define the feature you’re planning
2 Days
Before you can begin planning a product
feature, you must first envision it and
answer questions such as what functionality
it will provide, how fully it will interact with
your existing product, the channels through
which it will be released, and how it will
look when finished.
2
Create a timeline and gather materials.
In this sense, resources encompass not only
materials but also the human and technical
effort required to construct the feature
you're considering.
This is an excellent time to talk to other
departments in your company about how
many staff they can commit, how many
hours of work they can give, and any
limitations they may face.
With resources committed, you can then
estimate how long it’ll take to get a working
version of your product feature ready for
end-users.
3
Outline your feature
Break down the functionality you want to
create into smaller components that will
eventually fit together.
This manner, assigning tasks to responsible
teams or individuals will be simple, and
everyone will be able to focus on what
they're strong at while analyzing everything
on a micro-scale to see what might not
operate as planned.
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4
Prototype
With a detailed outline of your planned
feature in your hand, the entire team
engaged on the project proceeds to build a
working scale version of the feature you’ve
planned.
UI/UX
Designer
1 week(7 days)
It doesn’t have to be pretty at first, but it
does have to completely mirror every
nuance of the real-life feature you’re
planning.
Why? Because this is the only way you can
analyze the feature on a smaller scale and
make any necessary adjustments.
5
Gather information from users and other Marketing
Manager
stakeholders.
Business
Analyst
5 Days
Marketing
Manager
1 week(7 days)
Your end-users will be the greatest judges
of whether or not the feature you're
designing addresses their problems and
how well it does so once you have a
working version in the form of a prototype.
Allow users to try your prototype and
provide feedback on how beneficial it is in
their daily lives.
6.
Product
Manager
Reiterate
Get back to work refining, testing, and
refining until you have a ready-to-use
product, armed with actionable input from
your users.
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