Row House Coach Standards & Requirements
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Deliver pre-designed workouts to groups of 25 clients
Energize and motivate clients throughout rowing sessions
Build Row House class attendance and retain current clientele
Teach proper rowing technique to ensure clients have a safe and positive experience
Attend staff meetings and required educational presentations, including, but not limited
to Row House University or any required continuing education
Handle member concerns when applicable
Assist sales associates and General Manager with studio tour and sales as needed
Assist in maintaining row room cleanliness and rower maintenance
Set up rowers and explain the class format for prospects and new clients
Maintain a strong social media presence to increase class following
Assessed Quarterly.
Coach Dress Code
Must wear a Row House shirt or tank. If you currently do not have anything please see the GM.
If we cannot provide a comfortable top for you to wear while you coach, you must then wear
SOMETHING Row House, whether it's a hat, headband, shorts, or pants.
Clothing Don'ts:
Please do not wear rowing uni's (sorry rowers) or trou that is not black. Only black trou is
approved for coaching.
If you cannot wear one of our Row House tops, you must wear a plain gray or black shirt/tank.
No big labels or logos, regardless if it's fitness related or not.
Sports Bras
You may wear a sports bra or crop top to coach in but it HAS to be a Row House bra or top.
Please note, if your demographic of your studio is on the older side, being in a sports bra might
make you intimidating or unapproachable as a coach. Read your audience. Is wearing a sports
bra going to inspire your crew? It might be if they're younger, it might not if they're older.
COACH DUTIES & POST-CLASS PROCESS
30min. prior to class start: Clocked in & ready to go.
First Coach of Day:
OpTurn on ALL Tech and PIQ tracker on Coach console
New Member In Class:
Receive new member from sales staff
Introduce self to rower
Complete first timer set up education
After class check in with first timer
Personally walk first timer to sales staff
Coach Card:
Connecting with these people is a priority as they are non-members.
The goal is to make a connection with everyone
During Cool down:
Hand out wipes during cool down. This will be the time when you'll deliver any studio
announcements as well.
Last Coach of Day:
Assist Staff with putting handles into cage
Assist Staff with DB’s get put back in the cabinet in an organized manner.
Turn off all computer, ipad, & TVs
COACH ETIQUETTE & PROFESSIONALISM
● Members are always listening - so no trash talking in the house (don't talk about
other members or employees -- we respect and support our crew!)
● Respect your members and guest rowers:
● When using tactile cues, be sure to ask before you touch & use the back of your
hand or another object, like a stopwatch if you're using one.
● Avoid giving any nutrition advice, unless you are certified and legally qualified to
do so.
● Unless you're a doctor, avoid telling anyone what to do about their injuries. You
can guide them through optional modifications and suggest movements based on
what works for you or other members, but the best option is to keep the ball in
their court. You should never have them do anything they do not feel comfortable
doing.
● Your social media matters; you are a Row House brand ambassador: all social
media posts need to be on brand and live up to our Row House standards. Is
what you’re posting inclusive & authentic? Does it build camaraderie or is it
divisive? To build your brand as a Row House Coach, here are some general
guidelines:
● Please watch affection and personal touch with members and staff
● Do This: positive posts, motivating posts, shout-outs to members and studio
events, other positive personal posts are good too!
● Not This: offensive language, inappropriate photos, bad talking & political jargon.
NEW COACHING TIER SYSTEM
Tier 3
● Deliver pre-designed workouts
● Energize and motivate clients throughout rowing sessions
● Teach proper rowing technique to ensure clients have a safe and positive
experience
● Assist sales associates and General Manager with studio tour and sales as
needed
● Attends/watches Quarterly Coach Release Calls
● Be assessed Quarterly
● Assist in maintaining row room cleanliness and rower maintenance
● Set up rowers and explain the class format for prospects and new clients
Tier 2
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Handle member concerns when applicable
Score 75% on assessment
Completed all Continued Education on The Launch
Team Player
Post on social media prior to classes
Averages +10 rowers per class
Actively brings in leads
GM & Lead Coach approval
Tier 1
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Post to social media 2x prior to class
Averages +15 rowers per class
Score 90% on assessment
GM & Lead Coach approval