People's interest in Korea was piqued by a variety of factors. Language proximity has a significant impact on viewer behavior, according to the findings. Other factors that influence viewers' behavior include value proximity and cultural proximity. Korean fashion, according to Aminah, has become popular among Asian adolescents. The majority of Korean products, including clothing, cosmetics, skincare, and other beauty items, have found success in the Asian market. This is demonstrated by the presence of numerous Korean fashion stores and shops selling Korean beauty products as well as plastic surgery services. This situation is related to the cultural proximity elements of the drama. According to Jackson , when neighboring East Asian countries watch Korean television programs, they recognize cultural similarities between their societies and the societies depicted in these Kdramas. Long periods of watching Korean dramas and music videos have piqued their interest in Korean culture. Given the vast cultural and geographical distance between Europe and Asia, a true immersion in Korean society is not feasible for a European. According to Mortel, given the vast cultural and geographical distance between Europe and Asia, a true immersion in Korean society is not feasible for a European. Understanding some cultural differences between Korean and European cultures will help us avoid misunderstandings or tensions which gives us the opportunity to meet, and in the long run, will help us become better global citizens. From a more extensive perspective, Korean and American societies quickly affected the Philippines because of innovative headways and movements. According to a study conducted in the year 2013, Korean and American societies quickly affected the Philippines because of innovative headways and movements. Because their "mindsets" have already been formed by hundreds of years of expansionism in a manner that mirrors a dismissal of anything Filipino and inclination for anything American, the later enormous scope relocation of Filipinos to the United States might be affected by American imperialism and its inheritances.