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CASE STUDY REPORT

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 Abstract:
Deloitte and Touché is established in February 1990 with the merger of Touché Ross and Deloitte
Haskins & Sells Samson Belair (Deloitte), WHO has a protracted history in accounting background.
D&T gets partnered with DTT in Gregorian calendar month 1999. They supply numerous services
like Management Solutions, Enterprise Risk Services (ERS), Financial Advisory Services (FAS),
Human Capital, and rising market teams. However, SEC chairman Arthur Levitt starts tilt regarding
this relationship and arrangement that is building between accounting arms and auditing companies of
the large five accounting companies. Levitt approved Public Oversight Board (POB) to line the panel
and to form a report over this. As a result of a report created by compartment, the yank Institute of
certified public accountants (AICPA) threatens to withdraw its funding from the compartment. What
is more, Copeland keeps tilt over SEC recommendations. Within the finished report of SEC expressed
that to not keep company with the projected legislation. On the opposite hand, once Copeland gets to
grasp the Enron Fallout and Scandal as well as the author, organized the meeting with different
stakeholders to see the longer term of Deloitte consulting.
Main Stakeholders in this case is: 
William Welch Deloitte: William Welch Deloitte created Deloitte Touche Tohmatsu to offer
professional services. In the second half of the nineteenth century, William Welch Deloitte
ran a firm of accountants in London, England. Aside from serving as the company's auditor,
he also handled many of its worldwide interests. Canada is the first North American location
of Deloitte. In 1912, Deloitte opened its first office in North America in Montreal.

George A. Touche: George A. Touche founded Touche Ross that merged with Deloitte
Touche Tohmatsu. During his career, Touche worked with an array of international
investment trusts. Before establishing a presence in North America, Touche Ross established
a reputation for excellence around the world and was an active participant in the emerging
accounting profession.

James E. Copeland: Besides serving as President and CEO of Deloitte & Touche in the
United States and Deloitte Touche Tohmatsu, the company's global parent company, Jim is
also a physician. Beginning in 1967, he started working at Deloitte & Touche, the parent
company. His career began in 1977 when he became a partner at the firm, rising to become
vice chairman and regional managing partner. As a result, he was voted into the position of
National Managing Partner in November 1994. As CEO in 1999, he continued to lead the
company.
Other Stakeholders were:

Mr. Levitt is the chairman of SEC and an advocate for auditing independence.

Mr. Manoj Singh is the managing director at Deloitte Consulting USA.

Douglas McCracken: The head of Deloitte Consulting worldwide.

William Parrett Delegated to oversee Deloitte's United States non-consulting business.
 Problem Identified:
SEC and its chairman Arthur Levitt raised issue over relationship and arrangements between
accounting and auditing firms. Arthur asked POB to make report over the situation. Deloitte and
Touche didn't have to oppose the SEC's demand to end their consulting business in the first place. Due
to the growing demand for consulting services, many accounting firms have found that the growth and
profitability of consulting firms far outweigh those of accounting firms. To increase their spending on
high-margin consulting services, several companies have used a loss strategy in their audit operations
by selling their audits below cost. So, Deloitte and Touch had to think about the profit ratio between
consulting and auditing services. By separating services, you can increase your income and resolve
conflicts with the SEC on this issue. Although Levitt's decision on advisory services was unexpected,
it was part of a series of actions taken by the SEC Chairman to restore the roots of the accounting
profession. The main objective was to improve financial reporting and auditor independence. Yes, the
SEC was right to call for change. That's because Levitt has approved the Public Review Board (POB)
to appoint a panel to review the audit process and the impact and overall health of the accounting
professionals as part of an action plan on this matter. Deloitte and Touch strongly opposed the
separation of consulting and auditing services, Ernst and Young sold their consulting divisions, and
another firm (KPMG, Price Waterhouse Coopers) spun off their consulting and auditing divisions.
Despite the spin-off, Andersen's audit department continued to provide advisory services to its clients.
 Detailed Analysis:
Deloitte & Touches strongly opposed the proposed SEC changes. Deloitte & Touches CEO Jim
Copeland has frequently expressed concerns about consulting and auditing services and a desire to
keep Deloitte & Touches a comprehensive organization. In the SEC action debate, Copeland
dissented, saying, "In the age of technology, any proposal that makes it difficult for us to access and
maintain technical expertise is not a smart idea." "The SEC is trying to push us to sell the very talent
we need to do high-quality audits," Copeland explained. Modern auditing cannot be done without the
IT and financial expertise that our company provides." Copeland also said the SEC has the power to
regulate capital markets, not accounting experts. He couldn't even understand why she was meddling
in this field. Copeland stated the SEC's action was based on nothing, and that the SEC had confessed
it couldn't find a single audit that had been influenced by consultancy services
At first, all the big 5 companies [Deloitte & Touche, Andersen, Ernst & Young (E&Y), KPMG, Price
Waterhouse Coopers (PwC)] in consulting and auditing business should have scheduled a meeting to
discuss their principal concerns about the split. If any corporation had any reservations, they should
have discussed the merits and disadvantages of the new regulation proposed by the SEC and
concluded a group, which would have been more effective and put greater pressure on the SEC to
avoid implementing the new rule. They should have thoroughly studied their auditing services and
evaluated the profit margins from the auditing services before objecting to the SEC`s judgment since
this would reveal the true difference in the revenue rate from both services.
 Alternatives
Deloitte and Touche suffered numerous ups and downs due to the new SEC rules. The intensity of the
protests has weakened, with other companies withdrawing. Additionally, the key audit client decided
to terminate its contract with Deloitte Consulting to conduct a major restructuring and cost reduction
study due to a potential perception of a conflict of interest. Lack of communication with other major
consulting and accounting firms also affected the protests. They should work with other major
consulting firms in front of the press to express their concerns and show unity against the SEC. They
should inform the media that the commission has the data it needs to find statistical links to describe
its activities. However, the SEC has not shown the connection, and the company does not believe
there is a connection. Besides, they may be the game leaving audits to the government. If so, the
SEC's process is a step in the right direction. They must claim that the SEC is authorized to oversee
capital markets, not accounting experts.
 Recommendation & Decision:
It's troublesome to subsume a situation like this once nobody is following your lead. Sitting at tables
and having cluster talks facilitate managing such situations. because they couldn't create a solid
decision on whether to separate consulting and audits, the corporate was losing consumers.
Furthermore, because of a possible perception of a conflict of interest, one necessary client was lost.
they must calculate the impact of this example on the company's revenue. they must make their final
judgment on this matter once considering all the changes that would affect their firm in the future.
Manoj Singh, William Parrett, Stephen A. Douglas McCracken, and Copeland are the first authorities
answerable for handling such circumstances and creating the simplest choices for the company's
goodwill. However, this law can influence the whole company. As a result, when deciding whether to
separate the services, lower-level suggestions ought to be considered.
As of May 2001, Deloitte Consultancy, the most important part of DTT consulting, earned the near
U.S. $3.5 billion, a rise of 11% from 2000. Deloitte and Touche can have a good impact on revenue
with the split of consulting and auditing services, which may be rebuilt by using the correct strategy
during a company's operations. they'd need to examine their operations in addition because of the
nature of the skilled services it provides to their clients. because the consulting section contains many
specialists who can assist the organization increase income, they ought to also explore hiring new
professionals within the auditing sector. They should aim to draw in as many shoppers as potential so
that the split between the 2 sectors doesn't influence overall earnings. as compared to auditing, most
giant firms are financed in consulting services. Partners are avoidance from auditing services because
of larger revenue in consulting services. As a result, they ought to expand their consulting business by
investing a lot of and attracting more clients. Moreover, they should conjointly consider raising their
auditing service charges to boost the share of revenue generated from auditing services. this may save
them from the impact of a split between consulting and auditing.
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