Designing a Logo? Don’t Forget To Include
These…
So you want to make your customers sit up and take notice, maybe do a little dance of
joy and discovery too? So you want to let them know your brand’s story, how different it
is from all the competition out there? After all, in the 90s, there were lover boys and
then there was Shakhrukh aka Rahul.
Enter BRAND LOGO
And just like in the movies, brand love does happen at first sight. And logos, being the
metaphorical face of a brand, are often carriers of the brand’s first impression for new
and future audiences. Logos are also a great way to distinguish your brand from other
companies with similar products. So let’s dig a little deeper with the experts from one of
Ahmedabad’s best-known logo design and branding agencies to find out all that a
logo can be and should be…
Brand or pictorial mark
Made up of a graphic symbol or icon which represents a real-world object. A perfect
example would be, Apple.
Abstract
Logos which consist of a unique symbol tailor-made for the brand, like the one for Pepsi.
Mascots
These logos are made of images of a character that act as a visual representation of the
business, like Colonel Sanders in the KFC logo.
Emblem
Logos which consist of a typeface that sits within a border or a seal. For example,
Starbucks.
Dynamic
These are adaptable logos, which change themselves according to the context in which
they are being used, instead of having a standard font-color-text combination.
Wordmark
These logos consist of text only with company names, monograms or initials. Think
Subway or Coca Cola.
Knowing the whole gamut of logo options, how does one choose which logo style works
best for your business? Well, here’s how…
1. DO EXTENSIVE RESEARCH
You have only one chance to get the logo right! So, do it properly! And how can you do
it? With the help of thorough research. Good research will show how you can explore
different logos to create a perfect one for your brand.
Dig deep and research your competitors’ logos as well. Don’t do it, to copy from them,
but rather to check what kind of design, scheme and layout they have. See what worked
and what didn’t work for them. And with the help of your research.
You should show customers that you are unique and different. Plus, being too close to
your competitors could be detrimental, and get you into legal trouble. Moreover, be
clear of your audience and find out what colours or concepts work on them.
After your research, create a brand concept that reflects the ethos and goals of the
brand.
2. ALWAYS HAVE A STORY
Have you ever seen a big brand without a logo? No, because there isn’t one. Logo tells
the story of the brand. And you need to create that story too.
When consumers see any brand
logo, they are reminded of the
stories of the businesses those
logos represent. For example,
when people see an iconic
Golden Arches, they know it’s
McDonald’s. It is a brand which
people recognise without even
seeing the name. The arches
represent the newly-constructed
architecture
of
the
first
franchised restaurant in 1952. Did you see? A story!
This is how companies which have logos connected to the company’s stories or mission
are often the most successful.
3. KEEP IT SIMPLE
When in doubt, remove the extra elements!
Less is more, when it comes to logos.
While, it’s fun to play with different
colours, images and fonts but using too
much of them will lead to a disaster. The
more elements you add, the more
complicated it becomes. And visually
complex logos or overcrowded designs
should always be avoided.
Rather than getting carried away with too
many options, opt for a simple design with
a clear brand message that will hit the right
spot of your consumers. Choose the right
colours and typography very carefully. It
should be easy to read and should have a proper size and well-distributed spacing.
For example, Twitter. The bird with clean lines and blue colour is simple yet effective.
4. DARE TO BE DIFFERENT
Imagine going to an office party and ending up twinning with two of your colleagues. Do
you think people will remember your outfit over someone who wore something
different? That is why, in a world where there are no new ideas, your brand needs to
have a unique logo which stands out from the crowd and make an identity different from
the competitors.
Think out of the box, like Mercedes. The
logo of Mercedes is not a car but a threepointed star which represents the use of
Daimler engines on the land, on the sea,
and in the air.
Similarly,
a
fashion
brand
of
Ahmedabad, known as Mulberry Looms,
decided to be different. How, you ask?
The brand which crafts pure handloom
Banarasi silk sarees, lehengas, among
other outfits, does not choose to go for
the cliché logos like a top of a woman.
Rather it incorporated its weaves in the
logo.Your goal should also be to make a
logo connected with your brand’s values and aesthetics. Experiment till the time you
come up with something totally innovative.
5. CHOOSE A RESPONSIVE LOGO
In this digital world, businesses are very lucky to have various platforms to promote
themselves. Hence, the brand logos are not just limited to visiting cards, they are also
visible online to the people sitting online on different devices.
Your logo should be very clear and distinctive on every platform. It should seamlessly fit
on the plethora of devices used by consumers.
The best example for a responsive logo is Google. The logo reads full GOOGLE on larger
screen and on small screen the logo is compact in its four distinct logo colours.
BONUS TIP
If you are out of ideas but still want a distinctive, original, and intriguing logo, all you
have to do is get in touch with the professional logo & Branding design services
in Ahmedabad’s Flora Fountain.
Have a question? Drop us a message here. Experience the difference and enjoy the
creative process with Flora Fountain.
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