CLAIM:
EXIGENCE:
KELP +SEE/MEAN/
See- What do you see in the text?
MATTER
What does the text say?
Where does the text use the rhetorical appeal?
Cite text (quotation) or paraphrase.
Make sure it fits your KELP section.
Mean- What does the author mean?
How do I interpret this?
Read “between the lines.”
Why does the author use this rhetorical appeal?
Make sure it fits your KELP section.
Kairos: establishes the
timeliness of the issue; appeals to
the viewer’s or reader’s sense of
urgency (“it’s the right time to
say or do the right thing”)
Ethos: the source's credibility /
authority
Is the source trustworthy,
educated, reliable, credible,
honest, fair, and respectable?
Logos: the logic/reasoning used
to support a claim; the facts and
statistics used to help support the
argument
Pathos: appeals to the
audience’s capacity for empathy;
wants you to care about the
subject matter
MATTERS: How has the author’s use of rhetorical appeals made their text more persuasive to their audience?
The uses of ethos, logos and pathos in ___________________ by _____________________ affects his audience of __________________________
(Text Title)
(Author’s full name)
(Name author’s intended audience)
by ____________________________________________________________________________________________________________________.
(effects appeals have on audience)