Product Planning & Development
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1. Can be identified as a good or service
2. Cannot be touched, tasted, seen or felt; are performed as an “action”
3. The physical, or tangible, items available for customers to purchase
4. Does not include a tangible product; is the primary “product” of a business
5. Allows businesses to create new marketing opportunities; helps to evaluate the success or
failure of current products
6. A name, term or symbol used to identify related products
7. Provides critical product information
8. Related to the parts, materials or construction elements of a product
9. Consists of a small group of employees who identify methods for product improvement in an
informal and constructive manner
10. A group of related items or brands sold by the same company
11. Includes all the products a company makes or sells
12. Refers to the number of available items offered in each product line
13. Refers to the number of different product lines a business produces
14. A working model or sample of a product
15. Includes input, decisions and work from businesses and individuals outside of the actual
company
16. Includes a selected group of people used to analyze and test the concept of a given product
17. Marketing or selling a product in an exclusive area; are used to determine potential demand
for a product
18. Introducing a product to the marketplace
Accompanies: Product Planning & Development
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