App Localization: Why and How to Use it
for Mobile App Success?
Have you ever thought what is the need for localization of the mobile app? The people are
getting closer and closer with the advancements in communications. On our relations, working
and thinking there is a great impact of the internet. For many years a global racket is run by
Walmart, Pepsi and Ford that are manufacturing giants. The internet is reducing the distance
between people. So, if all over the world you will localize the iOS and Android app then it will be
helpful to you in a number of ways:
· The global market will be accessible by you – Basically in states, those people live that
are the users of the mobile app or program. This is the reality of the whole world. In Asia/Pacific
the subscribers of smartphones are among those subscribers of the world that are world’s 50 %
or more. In the markets of other countries, your program will not be visible if there is a use of a
single language in its launch.
· Sales will be unlimited – Statista says that the number of mobile phone subscribers will be
6.9 billion by 2023. So, we can say that for your program the potential market will be very big.
· ROI will increase – Because of the localization of the program, more downloads of the iOS
program have been observed by various companies.
Steps of mobile app localization
1.Bring your resources together – Coding is not really related to all the program’s resources
and assets. Tutorials, images and content are included in it. By externalizing your resources,
you can localize the program in an optimum manner.
2.Test the localization of the program – You need to ensure that your layout or content has no
issues and for that purpose, you have to perform linguistic testing for implementing rigorous
localization.
A Mobile App developer can help you in developing Mobile apps of various kinds.