Senior Honors Project Case Study Outline
Executive summary
Introduction
Chapter I
General provisions of the [chosen] industry
1.1.
1.2.
History and development of the [chosen industry]
Objectives, principles and priorities of the [chosen industry]
1.3.
Political, economic, socio-cultural, technological, environmental
and legal aspects of the [chosen industry] – PESTEL Analysis
Chapter II
Characteristic features of [specific company]
2.1.
2.2.
2.3.
2.4
2.5
2.6
History and organization of specific company
Similarities to regular industry
Differences from regular industry
Financials
SWOT Analysis
Porter’s Five Forces Analysis
Chapter III
Your Critical Analysis
3.1
3.2
3.3
3.4
Position of company today within the industry
Difficulties the company faces
Recommendations for current performance improvement
Recommendations for future growth
Conclusion
Bibliography
Appendix