EXAM 1 GUIDE, MGMT4900
Question: How can I best prepare for this exam?
Answer: Treat it like a closed-note, in-class multiple choice exam based on the slides/lectures/readings
from each module.
Format: 50 questions, 2 points each.
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True/False and Multiple Choice
# of questions roughly split across chapters (e.g., 15 questions on each chapter; 5 questions
from cases or articles—the distribution may shift slightly but this is a typical breakdown).
Your online book has a quiz bank for sample practice questions based on the readings
Additional questions are not from the book (i.e., those based on cases or articles). Regarding
cases, there is no need to study details from the case exhibits. Focus on the big picture
takeaways and key concepts from each case.
Ch. 3 in text (related lecture material/slides are in Module 2 folder on HuskyCT)
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PESTEL framework
Porter’s Five Forces
o Includes Porter article (from Harvard coursepack; you have slides on this)
Cola Wars case discussion (i.e., we did a Porter’s Five Forces analysis for the soft drink industry)
Note: From your Module 2 Part 2 slide deck, you do not need to study the examples we did in
class/on the board for commercial aviation or streaming services/platforms. Those exercises
were to help you understand how to do a Five Forces Analysis, but there is no need to memorize
or study any details from those specific examples.
Ch. 4 in text (related lecture material/slides are in Module 3 folder on HuskyCT)
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Resource-based theory
VRIO/VRIN analysis
Value chain: what are some primary/secondary activities of a value chain?
SWOT analysis
Other theoretical views on firm performance
Note: From your Module 3/Managing Company Resources slide deck, you do not need to study
any content on The Marketing Mix (slide 11); or Best Value Supply Chains (slides 19-20).
Regarding the SWOT examples (slide 27), those are just examples for your Capstone project so
you can see what a detailed on looks like. So there is no need to study that.
Ch. 5 in text (related lecture material/slides are in Module 4 folder on HuskyCT)
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Business-level strategies
Article: Reinventing your business model (from Harvard coursepack; you have slides on this)
Zara case discussion
Note: There is no need to study/memorize any details from the in-class examples on the board.
The purpose of those examples is to help illustrate the different types of business-level
strategies.