BUSINESS ENGINEERING AND MANAGEMENT Case study Student’s name: Manor Grange Hotel It’s fantasic for hiking and short walks in a natural rural setting. The hotel stands in 40 acres of rural Scottish countryside – with lochs and small copses, which are typical of the area and provide a habitat for salmon and water birds. Manor Grange Hotel is a 40 bed hotel, 4 Star hotel located in the in the Scottish Highlands near to Inverness. It is an historic building, which was once owned by Sir Frazer John – a retired Naval officer – with a passion for wildlife, especially fish and wild birds. Task Manor Grange Hotel needs advice upon how to promote itself using web-based technologies. Advise them on methods of marketing their business on the Internet. The Manor Grange Hotel should promote itself firstly on every international and top travel website and agencies like Booking,Agoda,Kayak offering some deals,for example:free breakfast and post professional pictures of the hotel and the landscape that it is near.Also,the official website can be promoted with Google Ads,but the website should focus on the nature and the special green colour that Scotland is well known for attractiveness.If the website is not as popular and visited by people,the hotel can start by creating a Facebook or Instagram page with the same idea and structure,based on wildlife,countryside,rural landscapes.
