As a fitness fanatic, a brand that I heavily identify with is “Keep it cleaner.” Keep it cleaner is an online
program created by two young Australian influencers/models that helps in making fitness a much
simpler task. It offers a variety of at home workouts, recipes and more importantly a community for
people with interest in health and fitness to bond on. Additionally, the brand also offers a range of
healthy consumer products such as protein bars, energy balls and protein powder at top grocery stores
in Australia. This brand was started by two young Australian influencers who wanted to share their way
of life and provide a community for those who were interested in health and wellness. The purpose of
keep it cleaner when it initially was founded as more of a platform where these young ladies shared
their way of life with people who found their content relatable. As it progressed and attracted the
attention of lots of young people, it started becoming something much bigger. It was a community
where people who felt the same way supported each other and pushed each other to become better
versions of themselves. The community bonded not only through physical exercise that was launched
on their application but an open space where mental health and wellness topics could be talked about.
Hence, as a fitness lover, I found that this as a very relatable platform because people who were
extremely passionate about fitness tended to go though the same struggles and setbacks as they went
through this journey.