SEM1 1.10 A - Promotion
Explain the importance of having a logo
_____visual_____ representation of the company
“The ____Face____ of the company”
• Anchors your _____brand_____
• Single ___most____ ____visible_____ aspect
• Essential for overall marketing _____strategy______
• Brand recognition will lose a lot of potential without a legitimate logo to go with a brand
• The name and logo are the _____1st thing______ consumers see and remember
Describe considerations in creating a logo
• Your company – what the logo ___says___ about you
– Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message?
• ______versatile_______ for various media types
– Black/white, distance and up close usage
• Simple – easy to _____remember_____
– Some of the best “big brand logos” are simple
• Color, ____shape____, size, ___3-D____, contrast, etc.
• _____legibility______ – if you can’t read, customers can’t
• Attract attention, leave an impression, be unique and reflect company’s personality
• Team _____colors____ and team name
• More _____detail_______ = higher cost to reproduce
• ______competition_______ – what do they utilize
• Impressive and seductive
• _____trademark______ your logo
– With the US Patent & Trademark office
– Protects logo from ______over______ usage
Discuss the Components of Logos
• Word mark or logo ____type____
• The _____name_____ of your company
• ______pictogram_______ - a symbol (a.k.a. icon or avatar)
• Tagline - a brief _______description_______ of your company or product. The tagline envelops the essence of your
brand. Your brand positioning is what makes your company _______different________ from it’s competitors.
• Icon, picture, text, color palette
• Harmony and ________balance________ of all the above
Identify Types of Logos
• Brand mark Symbol
– This type of symbol represents the company in a simple but bold manner. Most often represented
through an abstract ____design______
– Word mark
– Is a uniquely styled _____font_____ _____type_____ that spells out the company or brand name.
– Technology companies usually use this type of logo, as stylized text looks best on electronics and
expresses the sophistication of a company.
Identify Types of Logos
• Letter mark – Are ________exclusively________ typographic.
– The letter mark uses the company ____name_____ written out, yet has a _____symbol______
representing the company through the use of its initials or the brands first letter.
•
Combination Mark – Is the combination of a _____symbol_____ and a ____word_____ mark.
– The purpose of the combination mark is to create an identity that embodies a given company through
the use of a symbol and type treatment.
• Emblem – An emblem logo encases the company ____name_____ within the _____design_____.
– Most notable emblem logos include; Harley Davidson, UPS and NFL
• Icons, symbols, & trade characters
• Corporate, product and ______service______ logos
Characteristics of Effective Logos
• Scalability- ______resized_______ with ease
– Billboards to business cards
• Design should be _________eye-catching___________
– Full color, grayscale or just black and white
• ___no____ clipart or stock images
• Should reflect the ______individuality______ of the business
• ___clear___, simple, timeless, fresh, relevant and ______original_______
• Stay _____clear_____ of design trends (camo, zebra)
• ____stick____ ___out___ – see it once and remember it
• _____legally_______ acceptable – does not infringe on other TM
Resources useful in generating logo ideas.
• Focus on your business _____image_____
• Look at your ______competitors_______
• Internet research
• Hire a ______designer________ or do it yourself
• Books, articles, blogs
• Logo history
• ______trends______
• Awards
• ______typeface______
• Redesign logos to promote ____renewed_____ interest
Procedures for designing logos
– Design brief
• What designs are _____important_____
– Research
• Know the industry and ____history_____
– Reference
• Logo designs that have been ______successful_______
– Sketching
• ______develop_______ the logo design from brief and research
– Reflection – receive _______feedback________
– Presentation
• Show a few examples and get _____feedback______
Information to Include on Tickets
• ______event_______ or Team Name
• Date
• _____time______
• Place
• Cost/______price_______
• Graphics/logos
• Promotional ______coupons________/sponsors
• Bar codes
• _______seat________ Identification
• Restrictions/regulations
Types of tickets used for sports/events
• E-Ticket
– Print at _____home______
• _____paper_____ – hard copy
• Mobile ______phone_______ scan
• Season Tickets
• ______Multiple______ Game
• Single Game
• ______Group______ Tickets
Purposes of Tickets for Sports/Events
• Count _____attendees_______/reservations
• Minimize _____confusion______ regarding seating/organization
• Collect fees and data
• _______souvenir________
• Advertising/_______revenue________
Procedures for Designing Tickets for an Event or a Sport
• ______design______ the tickets template with events theme
• Choose ____font_____ type, size and color
• Choose ___color____ based on event’s theme
• Lay out the events information on the template
• Utilize _____both_____ sides
• Determine ticket ____size____ and paper quality
• Purchase card stock
• Print on pre-cut/________perforated_________ paper
• Consider embed special _______watermarks_________ to discourage counterfeiting activities