SEM1 1.10 A - Promotion Explain the importance of having a logo _____visual_____ representation of the company “The ____Face____ of the company” • Anchors your _____brand_____ • Single ___most____ ____visible_____ aspect • Essential for overall marketing _____strategy______ • Brand recognition will lose a lot of potential without a legitimate logo to go with a brand • The name and logo are the _____1st thing______ consumers see and remember Describe considerations in creating a logo • Your company – what the logo ___says___ about you – Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message? • ______versatile_______ for various media types – Black/white, distance and up close usage • Simple – easy to _____remember_____ – Some of the best “big brand logos” are simple • Color, ____shape____, size, ___3-D____, contrast, etc. • _____legibility______ – if you can’t read, customers can’t • Attract attention, leave an impression, be unique and reflect company’s personality • Team _____colors____ and team name • More _____detail_______ = higher cost to reproduce • ______competition_______ – what do they utilize • Impressive and seductive • _____trademark______ your logo – With the US Patent & Trademark office – Protects logo from ______over______ usage Discuss the Components of Logos • Word mark or logo ____type____ • The _____name_____ of your company • ______pictogram_______ - a symbol (a.k.a. icon or avatar) • Tagline - a brief _______description_______ of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company _______different________ from it’s competitors. • Icon, picture, text, color palette • Harmony and ________balance________ of all the above Identify Types of Logos • Brand mark Symbol – This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract ____design______ – Word mark – Is a uniquely styled _____font_____ _____type_____ that spells out the company or brand name. – Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Identify Types of Logos • Letter mark – Are ________exclusively________ typographic. – The letter mark uses the company ____name_____ written out, yet has a _____symbol______ representing the company through the use of its initials or the brands first letter. • Combination Mark – Is the combination of a _____symbol_____ and a ____word_____ mark. – The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. • Emblem – An emblem logo encases the company ____name_____ within the _____design_____. – Most notable emblem logos include; Harley Davidson, UPS and NFL • Icons, symbols, & trade characters • Corporate, product and ______service______ logos Characteristics of Effective Logos • Scalability- ______resized_______ with ease – Billboards to business cards • Design should be _________eye-catching___________ – Full color, grayscale or just black and white • ___no____ clipart or stock images • Should reflect the ______individuality______ of the business • ___clear___, simple, timeless, fresh, relevant and ______original_______ • Stay _____clear_____ of design trends (camo, zebra) • ____stick____ ___out___ – see it once and remember it • _____legally_______ acceptable – does not infringe on other TM Resources useful in generating logo ideas. • Focus on your business _____image_____ • Look at your ______competitors_______ • Internet research • Hire a ______designer________ or do it yourself • Books, articles, blogs • Logo history • ______trends______ • Awards • ______typeface______ • Redesign logos to promote ____renewed_____ interest Procedures for designing logos – Design brief • What designs are _____important_____ – Research • Know the industry and ____history_____ – Reference • Logo designs that have been ______successful_______ – Sketching • ______develop_______ the logo design from brief and research – Reflection – receive _______feedback________ – Presentation • Show a few examples and get _____feedback______ Information to Include on Tickets • ______event_______ or Team Name • Date • _____time______ • Place • Cost/______price_______ • Graphics/logos • Promotional ______coupons________/sponsors • Bar codes • _______seat________ Identification • Restrictions/regulations Types of tickets used for sports/events • E-Ticket – Print at _____home______ • _____paper_____ – hard copy • Mobile ______phone_______ scan • Season Tickets • ______Multiple______ Game • Single Game • ______Group______ Tickets Purposes of Tickets for Sports/Events • Count _____attendees_______/reservations • Minimize _____confusion______ regarding seating/organization • Collect fees and data • _______souvenir________ • Advertising/_______revenue________ Procedures for Designing Tickets for an Event or a Sport • ______design______ the tickets template with events theme • Choose ____font_____ type, size and color • Choose ___color____ based on event’s theme • Lay out the events information on the template • Utilize _____both_____ sides • Determine ticket ____size____ and paper quality • Purchase card stock • Print on pre-cut/________perforated_________ paper • Consider embed special _______watermarks_________ to discourage counterfeiting activities
