MARKET RESEARCH
ALTERNATIVE TREATMENT OF CANCER MARKET RESEARCH
Contents
1.0 Industry Analysis ........................................................................................................................................... 2
1.1 Industry Overview .................................................................................................................................... 2
1.2 Industry Insights ....................................................................................................................................... 3
1.3 Industry Size and Trend ......................................................................................................................... 5
1.4 Industry Products ..................................................................................................................................... 5
2.0 Ayurvedic medicine ................................................................................................................................. 7
2.1 Scope of Ayurvedic medicine and lifestyle in curing cancer .................................................... 7
2.1.1 Herbs found to help in the Ayurvedic treatment .............................................................. 10
2.2 Threats and Challenges........................................................................................................................ 11
2.2.1 Diet & Lifestyle Advice................................................................................................................. 11
3.0 Traditional Chinese Medicine ................................................................................................................ 11
3.1 Market Overview ............................................................................................................................... 11
3.2 Treatment Segment............................................................................................................................... 12
3.3 Industry Location for Traditional Chinese Medicine ............................................................... 12
4.0 Market Analysis ........................................................................................................................................... 13
4.1 Market Overview .................................................................................................................................... 13
4.3 Market Size ............................................................................................................................................... 15
4.4 Market Share............................................................................................................................................ 16
4.4.1 India .................................................................................................................................................... 17
4.4.2 China ................................................................................................................................................... 17
4.5 Evaluation of Alternative Medicine Therapies ........................................................................... 18
4.6 SWOT .......................................................................................................................................................... 22
5.0 Conclusion ..................................................................................................................................................... 23
1.0 Industry Analysis
1.1 Industry Overview
The global alternative & complementary medicine market was valued at USD 40.32 billion in
2015. Owing to the increasing support by the masses, increased usage of traditional
therapeutic methods has a scope for considerable growth in the coming decade. It was
estimated that more than 60% of the global population uses some or the other form of
traditional medicine as of 2015.
Alternative medicine involves the application of traditional methods of medication such as
the use of herbs and other mind and body healing techniques that are mostly based on faith
and belief. However, most of these techniques have no regulatory approval or clinical
evidential backing. Many of the governments and regulatory bodies have put up efforts in
finding clinical support for the incorporation of alternative treatments to help improve the
market and treatment methods.
Most of the alternative therapies include long time medication and are mostly used for
chronic pains and ailments. Recent times have seen a surge in the number of studios and
outlets in the form of startups and well-established firms offering dietary herbal
supplements and many other accessories needed for therapies and this is a trend that is
likely to continue and boost market growth throughout the forecast period.
The alternative medicine market is currently at a phase of steady growth in various regions,
with some key Asia Pacific economies pushing for the increased usage of these therapies as
part of an enhancement to medical tourism for complementary treatments. Market growth
largely depends on the adoption of the traditional medicine around the world. However, lack
of approved clinical support can hinder adoption by regulatory bodies restricting usage in
many of the developed regions.
1.2 Industry Insights
Botanicals account for the largest share of revenue generated in 2015 owing to the fact that
a large base of population in developed countries use herbal/non-herbal dietary
supplements like the vitamins, minerals and other digestive supplements. Various
technological advancements are being integrated with the traditional therapies like
acupuncture and magnetic interventions.
Government initiatives like the AYUSH ministry by India and Canada’s efforts to legalize the
alternative medicinal therapies are likely to boost the market. Botanicals which include
Ayurveda had Naturopathy, find significant demand as dietary supplements and natural
products for the treatment of skin diseases and chronic pain. Growth in medical tourism is
expected to encourage the usage of complementary & alternative treatments over the
forecast period.
The key element of alternative medicine lies in the delivery of therapy to the individual. Most
of alternative & complementary therapies are delivered through direct contact, such as in
the cases of acupuncture, energy healing, naturopathy and others. This includes the
application of particular naturopathic treatment on the individual.
Direct contact delivery accounted for the major share of market revenue and amounted to
over 70% of value. However, this is likely to slightly reduce due to the integration of distant
healing technologies and remote therapy delivering which eliminate the need for physical
presence of the consumer significantly enhancing the reach of the individual therapy
provider.
Complementary & alternative medicine market share, by region, 2015 (%)
E-training is another significant method of treating patients with alternative medicine and
works by various technological mediums like telephonic medication, video therapy and
instructional documentation etc. Nowadays, various governments are offering distance
courses to improve the exposure of the practitioners to the alternative medicine therapies
in an attempt to promote alternative medical tourism.
Due to deteriorating lifestyle, smoking, and alcoholism there is a rise in the incident of
cancer. Increasing cancer population is the major reason for increasing the Asia Pacific
immunotherapy market. Different treatment are available in the market but the advantage
of immunotherapy is its high effectiveness compare with other therapy. This therapy is
effective for patient suffering from melanoma cancer where chemotherapy and other
radiation therapy did not work. Increasing government support for research & development
and increasing healthcare expenditure have fuelled the market growth. However, side effect
of the treatments and high cost of the therapy may slow the market growth during the
forecasted period.
Asia Pacific immunotherapy market is expecting a sound growth of CAGR of 15.5% during
the forecasted period 2017-2023.
1.3 Industry Size and Trend
The complementary & alternative medicine market is expected to generate a revenue of USD
196.87 billion by 2025, according to a new report by Grand View Research Factors such as
the increase in adoption of alternative medicine by people combined with the government
initiatives of a number of key countries to enhance reach is expected to help in expansion
revenue generation avenues.
Complementary and alternative forms of therapy are used in the treatment of chronic
ailments, long-term pain among others and are also used for additional vitamins and other
dietary supplementation of regular diet. Moreover, with considerable increase in the costs
of conventional medicine and inclination towards body wellness rather than pharmaceutical
cure is likely to boost the market over the forecast period.
As of early 2016, approximately two thirds of the population in most of the developed and
developing countries have reported using one or the other form of alternative or
complementary form of medicine. There are certain countries that are moving towards the
legalization of some alternative medicine therapies that are being backed with approved
clinical data.Based on mode of sale, the market is classified retail sale and online sale.
Depending on the product, the market is segmented personal care product and healthcare
product. By personal care product, the market is further divided into oral care, make-up, skin
care and hair care & fragrances. By healthcare product, the market is further segregated into
dietary supplements, ayurvedic nutraceuticals and ayurvedic medicines.
By application, the market is subjugated into skin diseases, cardiovascular, diabetes,
autoimmune diseases, cancer, mental health, nervous system disorders, respiratory
disorders and other applications. Based on distribution channel, the market is subjected into
pharmacy & drug stores, internet retailing, supermarkets and other distribution channels.
1.4 Industry Products
Healthcare Products
Ayurvedic Nutraceuticals
Dietary Supplements
Ayurvedic Medicines
Personal Care Products
Skin Care
Oral Care
Hair Care & Fragrances
Make-Up
Distribution Channels Covered:
Beauty Salons
Department Stores
Direct Selling
Internet Retailing
Pharmacy & Drug Stores
Specialty Stores
Supermarkets
Mode of sale Covered:
Online sale
Retail sale
Applications Covered:
Autoimmune diseases
Nervous system disorders
Cardiovascular
Mental Health
Skin diseases
Respiratory disorders
Cancer
Diabetes
2.0 Ayurvedic medicine
Ayurveda is an ancient Indian system of medicine that uses a wide range of treatments and
techniques.
Ayurveda is an ancient Indian system of medicine which began about 5,000 years ago. It is
not just one treatment. It is a way of diagnosing illness and using a wide range of treatments
and techniques. Ayurveda is an Indian word. Ayur means life and veda means knowledge.
Ayurvedic medicine can include:
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advice on diet and special diets
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taking specific Ayurvedic medications
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herbal medicine
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massage
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meditation
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yoga, breathing and relaxation techniques
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bowel cleansing
2.1 Scope of Ayurvedic medicine and lifestyle in curing cancer
Cancer is a major health hazard both in developing and developed countries (Greenlee et al.,
2000). The highest cancer rates have been noted in “high-income countries.” This may be
due to high-income countries are better at diagnosing but the other reason is also that highincome countries tend to have higher levels of obesity and alcohol consumption, and lower
levels of physical activity. Cancer rates in India and neighboring countries are lower than
those seen in Western countries (Parkin et al., 2001), but cancer rates in Asia are raising as
the development progresses. This may be due to increasing migration of rural population to
the cities, changes in lifestyles and change of diet. In Most part of Asia, increases in the rates
of obesity, associated with urbanization are seen in every region and lack of physical activity
is associated with increased risk at various cancer sites, including breast and endometrial
cancer
There are, however, multiple factors that may cause cancer and it is difficult to pin point an
exact cause. According to the World Health Organization, common risk factors for cancer
including the use of tobacco and alcohol, dietary factors, physical inactivity and obesity.
Chronic infections from Helicobacter pylori, hepatitis B virus, hepatitis C virus, and some
types of human papilloma virus viral and bacterial pathogens have been long proposed to
play a role in the development of cancer. Environmental and occupational risks including
ionizing and non-ionizing radiation may also cause cancer (Wakeford, 2004).
Cancer, which is marked by an unusual growth of cells, necessitates a curative technique
insisting on the destruction of cellular multiplication. Radiotherapy and chemotherapy
making use of X-rays are generally resorted to so that the abnormal multiplication can be
controlled. But limited success in these diseases due to various factors like resistance,
difficulty in targeting the specific disease area and additionally, toxicity of the drugs, ablative
surgery, radiation damage and chemotherapy hazards. On account of the side effects of
radiotherapy and surgery, the usual procedures of allopathic medicine, scientists are keener
to researches on complementary and alternative medicine for the management of cancer.
Today Ayurveda emerges as the new hope in this direction.
In Ayurvedic concept, Vata, Pitta, and Kapha are the three basics biological factors important
for normal body function. According to oldest companion of the Indian Medical Science, i.e.,
“Charaka Samhitas” and “Sushruta Samhitas” cancer is described as inflammatory or noninflammatory swelling and mentioned either as “Granthi” (minor neoplasm) or “Arbuda”
(major neoplasm). In malignant tumors, all three systems (Tridoshas) get out of control and
lose mutual coordination that causes tissue damage, resulting critical condition. Tridoshas
cause excessive metabolic crisis resulting in proliferation.
The principle of Ayurvedic treatment is the removal of the cause and avoidance of causative
factors. Ayurvedic treatment does not mean suppressing the main symptoms and creating
some new ones as side effects of the main treatment. It is to remove the root cause and give
permanent relief. The medicines for the Ayurvedic treatment mainly comprise powders,
tablets, decoctions, medicated oils, etc. prepared from natural herbs, plants, and minerals.
Industry Statistics & Market Size
Revenue
Annual Growth 2012-2017
$5.7bn
15.5%
Employment
Businesses
6,638
1,426
India has attained global prominence for its vast Ayurvedic product range and is emerging
as a preferred destination for medical tourism. The country’s southern region attracts large
number of tourists for Ayurvedic treatments as the region has more than 100 governmentrun Ayurvedic hospitals along with several private health centers, around 750 dispensaries
and more than 800 registered Ayurvedic medicine manufacturing units. In 2015, Ayurvedic
personal care market grabbed the largest revenue share on account of increasing popularity
of Ayurvedic cosmetics and skin care products in India.
2.1.1 Herbs found to help in the Ayurvedic treatment
I.
Ashwagandha (Withania somnifera): The scientific research carried out on the
herb revealed that ashwagandha helps in slowing down of the growth of the cancer
cells and inhibits the growth of tumor cells without harming the good cells.
II.
Tomatoes (Solanum lycopersicum): Tomatoes contain a chemical called lycopene.
This is found in all forms of tomatoes and tomato products including fresh, tinned,
paste, juice, and ketchup. Lycopene is a powerful anti-oxidant and mops up free
radicals that could damage DNA. Some study shows that frequent consumption of
tomato products is associated with a lower risk of prostate cancer.
III.
Aloe Vera: Polysaccharides that are isolated from Aloe Vera have strong immuneenhancing and anticancer properties. Aloe Vera prevents genesis of cancer, regresses
growth of cancer, and prevents metastasis of cancer. Aloe Vera stimulates immune
system response of the body by activating macrophages and releasing cytokines such
as interferon, interleukin, and tumor necrosis factor. Aloe Vera has an extraordinary
anti-oxidant profile and reduces side effects of chemotherapy and radiotherapy
IV.
Ginger (Zingiber offi cinale): Ginger has the anti-cancer properties. The anti-cancer
properties of ginger are attributed to phenolic substances such as 6-gingerol and 6paradol and other constituents such as shogaols and zingerone. A study published in
the Journal Biochemical and Biophysical Research Communications reported that 6gingerol can reduce the viability of gastric cancer cells and limit the spread of cancer
V.
Saffron: Saffron is a spice derived from the fl ower of the saffron crocus (Crocus
sativus) plant native to Southwest Asia. Saffron is responsible for the rich goldenyellow hue created when saffron is added to food dishes. In 2003, F. Abdullaev shows
the ability of saffron to inhibit cancer. Aqueous saffron preparations have been
reported to inhibit chemically-induced skin carcinogenesis.
2.2 Threats and Challenges
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Shortage of raw materials
Escalation in raw materials price
Lowering of standards in the products
Adulteration in the raw materials
Unhealthy growth of fake massage parlors
2.2.1 Diet & Lifestyle Advice
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Eat a diet that is rich in natural cancer-fighting chemicals and helpful in boosting
immunity.
Eat easily digestible food to avoid toxin accumulation in the body.
Reduce sugar intake.
Avoid smoking and alcohol.
Eat plenty of fruits, vegetables and whole grains.
Avoid high-fat foods, especially from animal sources.
Panchakarma therapy is beneficial in cancer.
3.0 Traditional Chinese Medicine
3.1 Market Overview
Traditional Chinese medicine is a holistic and natural medicine system originated thousand
years ago in the ancient China. In traditional Chinese medicine, the understanding of the
universe as described in the Daoism and the treatment of illness is primarily based on the
analysis and syndrome differentiation. In traditional Chinese medicine, the herbal medicines,
mind and body practices such as acupuncture, tai chi, massage therapy and nutrition therapy
is used to the treat the various diseases and disorders. The diseases and disorders include
fatigue, chronic pain, infertility, headache, and hormonal Imbalances and others. The
traditional Chinese medicine therapy is worldwide accepted as a complementary health
approach.
The traditional Chinese medicine is formed by the thousand years of experience of
maintaining health, understanding life and treating the daily life diseases. The traditional
Chinese medicine is also used for prevention of diseases, which boost the demand for the
traditional Chinese medicine therapy and propel the growth of the market over the forecast
period.
TCM medication consists of a mixture of 2 to 40 herbs each differing in quantities. Herbs used
in TCM are classified into four groups, which are Emperor Herbs, Minister Herbs, Assistant
herb and Messenger herbs.
The global traditional Chinese medicine treatment market is segmented on the basis of
therapy type, and application.
3.2 Treatment Segment
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Acupuncture
Cupping Therapy
Herbal Medicine
Moxibustion
Aroma Therapy
Compounding Therapy
Magneto Therapy
Others
3.3 Industry Location for Traditional Chinese Medicine
Activity in the Traditional Chinese Medicine Manufacturing industry in China is largely
concentrated in Jilin (accounting for 12.4% of industry revenue), Liaoning (11.6%), Sichuan
(12.8%) and Shandong (8.0%). Each of these provinces has abundant Chinese medicinal herb
resources. Jilin and Liaoning provinces Jilin province is home to an estimated 8.8% of total
employees and 10.3% of total industry establishments. Liaoning province is the second
largest area in the industry with an estimated 6.2% of total employees and 9.3% of industry
establishments. The high concentration in these two provinces is due to their abundant
Chinese medicinal herb resources. Ginseng, asarum and schisandra are their main products
due to the climate in these areas
Industry Statistics & Market Size
Revenue
Annual Growth 2012-2017
$15.7bn
14.7%
Employment
Businesses
104,841
1,849
4.0 Market nalysis
4.1 Market Overview
According to Stratistics MRC, the Asian Ayurvedic Market is accounted for $1,692.0 million
in 2015 and is expected to reach $4,941.0 million by 2022 growing at a CAGR of 16.2% from
2015 to 2022. Some of the key factors favoring the market growth include, increasing
demand for natural and organic products, expanding medical tourism across the globe, rising
consumer awareness and growing demand for ayurvedic cosmetics products. Organic
skincare products are achieving fast grip and the market is anticipated to expand even
further. In addition to expanding consumer base, anti-ageing and anti-wrinkle creams are
anticipated to fuel the market growth. However, lack of a killer instinct in ayurvedic industry,
lack of optimum therapeutics and stringent regulations are some of the key barrier which is
limiting the market size. Moreover, practical developments in ayurvedic medicines will offer
great investment opportunities for players in the market.
The Chinese medicine market is a fast growing market with high exportation rate to other
Asia countries and most of North America where the need and acceptance is fast growing on
the increase.
Though the western medicine is superior to the Chinese treatment for cancer, the treatment
is still finding its growth rate on the increase in the alternative treatment for cancer. Revenue
for the Traditional Chinese Medicine Manufacturing industry has been increasing at an
average annualized rate of 14.7% over the five years to 2017. In 2017, the industry is
expected to generate $33.7 billion, up 8.4% from 2016. There are about 1,368 industry
enterprises employing 170,086 workers with a total payroll of $1.7 billion. Traditional
Chinese medicine pills are the main instruments of Traditional Chinese medicine (TCM)
clinics as well as important components of Chinese patent drugs. Domestic demand for
industry products has increased from $4.3 billion in 2007 to an estimated $32.8 billion in
2017.
Comparison of TCM to western treatment in the treatment of cancer
4.2 Strengths of natural medicine resources
China has rich natural medicine resources, with the world’s largest treasure of Chinese
herbal medicine, and Table Comparison of TCM and Western medicine in the treatment of
cancer Subjects Characteristics TCM Based on the traditional Chinese medicine theory
Symptoms and root causes are treated simultaneously Only less adverse side efects TCM
works slowly and requires a long course of treatment Western medicine Based on the
Western medicine theory The treatments are partial Produce some adverse side efects
Western medicine works quickly Tang et al. Chin Med (2018) 13:5 Page 3 of 9 has a unique
advantage in nurturing and developing the TCM industry. According to statistical studies,
there are 12,807 TCM resources in China, including 11,146 medicinal plants, 1581 medicinal
animals, and 80 medicinal minerals. At present, there are more than 600 commonly used
Chinese medicinal materials, in which near 400 plant and animal species are artifcially
cultured. In addition, a statistical analysis of 320 commonly used plant medicinal materials
indicates that the total resources storage has reached approximately 8.5 million tons. At
present, domestic cultivation is a widely used and generally accepted practice in China.
Cultivation provides the opportunity to use new techniques to solve problems encountered
in the production of medicinal plants, such as toxic components, pesticide contamination,
low contents of active ingredients, and the misidentifcation of botanical origin. Cultivation
under controlled growth conditions can improve the yields of bioactive components and
obtain improved yields of target products
4.3 Market Size
The Asian Ayurvedic Market is poised to grow at a CAGR of around 16.0% over the next
decade. Some of the prominent trends that the market is witnessing include growing
urbanization & changing lifestyle, adopting as a complementary and alternative medicine
(CAM), new innovative product launches and growth opportunities/investment
opportunities.
Based on mode of sale, the market is classified retail sale and online sale. Depending on the
product, the market is segmented personal care product and healthcare product. By personal
care product, the market is further divided into oral care, make-up, skin care and hair care &
fragrances. By healthcare product, the market is further segregated into dietary
supplements, Ayurvedic nutraceuticals and Ayurvedic medicines.
By application, the market is subjugated into skin diseases, cardiovascular, diabetes,
autoimmune diseases, cancer, mental health, nervous system disorders, respiratory
disorders and other applications. Based on distribution channel, the market is subjected into
pharmacy & drug stores, internet retailing, supermarkets and other distribution channels.
The global traditional Chinese medicine treatment market is expected to register a
significant CAGR over a forecast period. The increasing acceptance of traditional Chinese
medicine as a primary health approach in most Asian countries and other developed
economies is the major factor, which anticipated to boost the growth of the global traditional
Chinese medicine treatment market. The traditional Chinese medicine treatment addresses
the patient-external factors and environment and helps patient to manage stress by
improving lifestyle factors such as routine of diet and exercise which also fuel the demand
for the traditional Chinese medicine and drives the growth of the global traditional Chinese
medicine market. The traditional Chinese medicine also protects cognitive health, preserves
strength and flexibility of the patient, also propels the demand for the traditional Chinese
medicine and drives the market growth over the forecast period.
The Asia Pacific is dominating and contributed the leading shares to the global traditional
Chinese medicine treatment market in terms of revenue and expected to register a
significant growth over a forecast period due to the practice in the origin country and
availability of treatment facilities for the same in the region. The North America and Europe
have also contributed the moderate shares and registered a healthy growth rate to the global
Traditional Chinese medicine treatment market due to increasing acceptance of traditional
Chinese medicine as a primary level treatment. The Latin America and MEA are at a nascent
stage to the global traditional Chinese medicine treatment market and expected to show a
moderate growth over a forecast period.
4.4 Market Share
Alternative cancer treatment therapies are now a days are actively involved in limiting the
growth of cancer. These therapies are also known as precision medicines. Recently
alternative cancer treatment have gained increasing focus in the industry as these therapies
forms that uses complementary and alternative methods or techniques to prevent, and treat
cancer at an earlier stage. Alternative cancer treatment market comprises of acupuncture,
aromatherapy, exercise, hypnosis, massage, meditation, music therapy, relaxation
techniques, yoga and other alternative therapies. Alternative treatments may not assume an
immediate part in curing the tumor, yet they may enable you to adapt to signs and indications
caused by various diseases.
The alternative treatment market in the Asia, which is hugely driven by rising demand and
investment level of government, registered revenues of USD 758million in 2013. With the
advent of various treatments in the industry, the revenues increased by 7.5% compared to
2013 to 16.2% in 2017. Each segment in the anti-cancer drug market is subject to a gamut of
different factors such as prevalence rate of specific type of cancer, price cuts and number of
players in the market plays an important role in determining their respective revenues. The
alternative treatment market of Asia has grown at a CAGR of 4.3% in 2014 to 7.3% in 2017.
In more developed markets of the Asia-Pacific region, including countries such as Japan and
China, the offerings from the market players are expected to be diverse, focused mainly on
customized demands. Additionally, the market is predicted to witness expansion in terms of
the newer forms of drugs because of rising cancer incidence and growing awareness. The
Asia-Pacific alternative treatment market is expected to grow at a CAGR of 9.0% from 20152019 on account of increasing affluence of consumers towards healthy lifestyles and
treatment of cancer in the recent years.
The Asia alternative treatment of cancer is fast on the rise with the Chinese and Ayurvedic
treatment of cancer being the two major alternative treatment. The market revenues of
Roche from sale of anti-cancer drugs have increased noticeably, making it the largest player
in treatment of cancer space. Ayurvedic was the second largest player in 2014. An inclination
in the death rates of cancer patients due lack of proper treatment provides a huge
opportunity to companies to deliver effective treatment in the market and thus contributing
to higher revenue of anti-cancer drug market.
4.4.1 India
The cancer treatment market in India, which is driven by the development of new alternative
therapies, evolving move from chemotherapy to specific cancer targeted therapy, hormone
therapy has registered revenues of INR3.5illion in 2013. With an entry of the cancer
treatment industry, the revenues increased by 65.5% compared to 2016. A major factor that
has contributed to such a stupendous growth of this market is advances in technologies.
Owing to the advancement in technology, the cancer is diagnosed much frequently and thus
better treatment can be provided to the patients. The market of India has grown at a CAGR
of 22.0% from over INR 12 billion in 2009 to INR 15billion in 2014. The India Ayurvedic
market is expected to grow at a CAGR of 16.2% from 2015-2019 due to greater influx of
patients in cancer care centers due to rising awareness among the people about the right
place for best treatment will continue to escalate the growth of oncology treatment in India.
4.4.2 China
Additionally, China has witnessed continuous and substantial rise in the incidence as well as
death caused by cancer. This rapid rise has be attributed to factors such as changing lifestyles
and dietary patterns, increasing consumption of tobacco, heavy smoking and several other
proximate causes. The revenue of oncology market in China increased by 15.0% compared
to 2013. The market has grown at a CAGR of 17.3% in 2014. The market for traditional
Chinese medicine in China is dominated by local players such as Mr Bing Sheng Yuan, Ms
Chung Ling Deng, Mrs Dan Jiang and others. The China traditional medicine has been
anticipated to incline to about USD 30 billion in 2019 from USD ~ billion in 2014. In addition,
the share of generic drugs in China Oncology market is expected to rise by a small percentage
to around 72% in the year 2019.
The market for Alternative treatment in Asia is changing at a rapid rate. Furthermore, new
upcoming therapies, investment by government on Healthcare as well as competitive
pressures have been significantly changing the market.
4.5 Evaluation of Alternative Medicine Therapies
It is important that the same scientific methods used to test conventional therapies are used
to test CAM therapies. The National Cancer Institute and the National Center for
Complementary and Integrative Health (NCCIH) are sponsoring a number of clinical trials
(research studies) at medical centers to test CAM therapies for use in cancer.
Conventional approaches to cancer treatment have generally been studied for safety and
effectiveness through a scientific process that includes clinical trials with large numbers of
patients. Less is known about the safety and effectiveness of complementary and alternative
methods. Few CAM therapies have been tested using demanding scientific methods. A small
number of CAM therapies that were thought to be purely alternative approaches are now
being used in cancer treatment—not as cures, but as complementary therapies that may help
patients feel better and recover faster.
Alternative Cancer Treatment Trend
The term “alternative medicine” can mean just about anything under the sun from vegan
diets and juice regimens to reflexology and magnet therapy. The main focus and belief of
alternative cancer treatment is that the immune system of the patient must be boosted to a
healthy balance. Then, the body will heal itself of any illness from heart disease to diabetes
to cancer. Juicing, vitamin and mineral supplements, detoxification and immune system
building all have great merit.
Alternative cancer treatment market is growing, this is attributed to increasing prevalence
of various types of cancers such as lung cancer, breast cancer, colorectal cancer, prostate
cancer, lymphoma, leukaemia, melanoma etc. Also increasing awareness regarding natural
alternative and complementary therapies such as acupuncture and chiropractic therapy is
expected to drive the market over the forecast period. Growing healthcare expenditure, and
rising insurance coverage, aids in the revenue growth of alternative cancer treatment
market. Top alternative cancer treatment include IPT – insulin potentiation therapy, iscador
aka mistletoe extracts, Gerson Therapy, Ukrain™, biomagnetic therapy, biotherapeutic
detoxification & drainage and others. However, less efficacy and impact of these alternative
along with less coverage to cure the cancer is expected to hamper the growth of the
alternative cancer treatment market over the forecast period. Individuals have started
ensuing an all-natural plan and method that included vegetable juicing, probiotic foods,
organic, plant-based foods, raw juices, natural and immune-boosting supplements. Other
complementary methods include proteolytic enzyme therapy, budwig diet, vitamin c
chelation, frankincense essential oil therapy, sunshine and vitamin D3, oxygen therapy and
hyperbaric chambers, and others.
Alternative cancer treatment therapies are now a days are actively involved in limiting the
growth of cancer. These therapies are also known as precision medicines. Alternative cancer
treatment market comprises of acupuncture, aromatherapy, exercise, hypnosis, massage,
meditation, music therapy, relaxation techniques, yoga and other alternative therapies.
Alternative treatments may not assume an immediate part in curing the tumor, yet they may
enable you to adapt to signs and indications caused by various diseases. Basic signs and side
effects, for example, nervousness, weakness, vomiting and pain, and stress might be
decreased by these natural elective medicines. There are numerous choices one could seek
after in elective growth medications and a brainy consolidated approach is regularly the best.
In any case, below are some growing trend in alternative cancer treatment;

A Shift towards Personalized Treatment
The gradual move towards controlled, low-dose chemotherapies paired with
additional complementary therapies, which are selected according to specifics of the
case, is not just a passing experimental phase. A custom approach to cancer treatment
has been professed for years and is only now being recognized by the general public
as a sensible option. By responding to each patient’s individual needs, tailored cancer
treatment seeks to combat the underlying cause of the disease and the bulk of its
symptoms all the while combining the best of allopathic and holistic practices.
Essentially this means a well-planned combination of conventional and alternative
medicine. The most recent studies and clinical tests have indicated a positive
response to several different treatments carried out at the same time, paving a way
to cancer treatments that are devised according to the genetic make-up of specific
cancer. In short, we’re witnessing the emergence of tissue agnostic therapies –
treatments that are carried out on the grounds of tumor genetics instead of its
location
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Less Emphasis On Chemotherapy
It’s no secret that chemotherapy can be somewhat of a double-edged sword. While it’s a
relatively old and, at times, still an effective method of battling cancer, its harmful effects
on an individual’s health are well documented. Furthermore, studies show that the longterm consequences of chemotherapy often present a significant risk of recurrent disease.
In fact, the over-reliance on chemotherapy has introduced the concept of overtreatment,
which, in the context of growing discussion on its awareness, signals a gradual eclipse of
the classic chemotherapy. The trend is already apparent with regards to breast cancer.
In a time period of only two years, the number of patients taking prescription
chemotherapy decreased from approximately one third to one-fifth of all registered
cases. With that said, a new wave of novel prescription anti-cancer agents is on the rise.
More than a timely coincidence, this new type of medicine seems to be designed to act as
a quality substitute for the old generation chemotherapy agents.
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Tracking Down Cancer At Its Most Vulnerable
Little more than four years ago simultaneous research on both sides of the Atlantic
resulted in one of the most groundbreaking achievements in the field of oncology. By
documenting cell dynamics during the development of lung cancer, British and
American scientists were able to modulate something that could be described as a
cancer “family tree” or intratumor heterogeneity. It was later discovered that a
similar mechanism was in force with prostate and ovarian cancers, leukemia, breast
cancer and brain tumors. This has provided a better understanding of the disease and
thus – helped to develop treatment methodologies that can stay one step ahead of
cancer.

Working To Reduce The Adverse Effects And The Complications Caused By
Treatment
While this trend was born out of more specific research aimed to explore the
correlation between high-dose radiation therapy and heart problems, the idea of
retaining symptom- free life during the treatment course has been the goal for many
years. A shortened radio- therapy course is now implemented to relieve cancerinflicted spinal cord compression, without leaving a negative impact on the overall
quality of life. Emphasis is placed on combining exercise with psychological
intervention. What is novel about this approach is its timing. The most recent studies
suggest that the psychological and physical interventions should be carried out prior
to pharmaceutical intervention. Planned multi-stage physical and psychological
intervention has also become the standard for battling post-treatment anxiety.
4.6 SWOT
The SWOT analysis of is presented in the table below:
Strengths
Weaknesses
TCM in theory and in treating diseases
Cultural diversity
International demand for TCM
Quality control of TCM
Natural medicine resources
Difficulty in identification of active
TOWS ANALYSIS
principle from TCM
The
scale
and
power
of
TCM
enterprises
Price,
value
and
quality
products/services are exceptional
Limited research input into TCM and
challenge for technological innovation
of
Cost structure are high in comparison
to their competitors,
Opportunities
S-O Strategies
W-O Strategies
Business/product Developments
Use its innovative research and
development processes to make the
system applicable in other nations and
countries.
Innovation to produce unique products
and services that meet customers’
needs.
Industry or life style trends
Vertical and Horizontal market
dimensions are great opportunities
that can be tapped through the
company's unique processes and
systems
The weak reputation and global reach
can be overcome by engaging in
aggressive advertising to reach the
international communities.
Innovation
and
development
Global influences
Technology
Chinese government policy support
Limited research input into TCM and
challenge for technological innovation
Opportunity
for
economic
globalization
Threats
S-T Strategies
W-T Strategies
Political and economic effect
Its great strength in high quality
services may be used to stay above the
threat of competition.
Opportunity for economic globalization
competition is high
Its price and quality of service is
important to overcome the present
political and economic challenges
Present global Economic conditions
Chinese government policy support
Due to differences between Chinese
and Western cultures, China’s TCM
theory cannot be accepted by the
international community
Bad economic crisis is a strong factor
that affects the growth of business.
5.0 Conclusion
Ideally, potential new treatments go through a series of scientific challenges that, if met, lead
to acceptance of the test or treatment and integration into clinical practice. Many CAM
therapies and many conventional medical therapies, however, are already in widespread use
without such validation.
To ensure that research reflects as much as possible the actual ways in which CAM therapies
are practiced, it is important to have CAM practitioners involved. However, most CAM
practitioners do not have research training. CAM institutions focus primarily on training for
practice; research training is rarely a part of CAM curricula. Investments in such training are
crucial.
There is a need of involving all basic sciences such as Physics, Chemistry, Molecular Biology,
and Biotechnology together with Ethno-pharmacology, Ayurvedic Drug Discovery,
Pharmaco-epidemiology, Reverse Pharmacology and various other areas for the better
understanding and optimistic outcome of Ayurveda research. The Ayurvedic system of
medicine is very safe that can help in reducing the enormous burden of mortality and
morbidity caused by the various diseases especially cancer in the Asian-pacific region. This
traditional system is also found effective where pathogens developed antibiotic resistance.
Today, the cost of health care is constantly rising, and affecting people's ability to afford
health coverage. Drug-based medicines are being unaffordable for economically poor
countries like India and problematic in the Western countries due to numerous side effects.
The drug should be the last rather than first mean of treatment, beginning with the natural
healing method like Ayurveda. One of the Ayurvedic treatment modalities such as
Panchkarma can remove disease before its manifestation. Having all the above beauties,
Ayurveda is still lagging behind because of the lack of scientific evidence in many cases and
poor research methodology.
The development of guidelines for methodology in alternative treatments especially the TCM
and Ayurvedic treatment requires a huge professional work both by academicians and
practitioners who must have the necessary knowledge and motivation for this task.
Otherwise, CAM will gradually lose its identity and will become a history of medicine.
Although the process of research is time taking but it is the only way to overcome the
difficulties in the promotion of CAM worldwide. The work in a coordinated and wellorganized manner with no bias can improve Ayurveda. Nevertheless, it also a bitter truth
that modern researches have not been very rewarding for Ayurveda itself as most of these
researches is being used Ayurveda to extend modern bioscience. Hence, there is an urgent
need to design advanced research methodology for the validation of Ayurvedic fundamentals
as well as its treatments and accepted in Asian before rest of the western countries will
accept the therapy.