H.EDRIS, BAISAH T. SESSION 13 - MODULE 5 MGT112 Gg NOVEMBER 15, 2021 REFLECTION PAPER IMPORTANCE OF SUPPLY CHAIN PLANNING We know that Supply chain planning helps your business meet customer demand in the most efficient way possible. But to increase profitability and keep demand from outstripping supply, every step in the supply chain planning process from ordering raw materials to product delivery must be reliable. Supply chain planning also helps you match product supply with customer demand using forecasting, pricing strategy and inventory management techniques. Supply chain planning is a way to improve your operations by standardizing procedures, reducing waste and planning for variability. It also plays a pivotal role in price and delivery two of the most important aspects of customer satisfaction. A well-run supply chain lowers manufacturing costs, improves the reliability of deliveries and helps you respond to unplanned demand. So that I can really say that this Supply chain planning is important, it is because it affects your top and bottom lines. Stock shortages can result in lost sales or rush shipping charges. Too much inventory ties up cash. And over-forecasting and canceling orders can damage important relationships with suppliers and disrupt your own business. It’s difficult to argue with the why, but there’s often less agreement on how the process should be structured.