C3 Competitive Environment
Compare the websites between Marks & Spencer and two competitors. Make sure that one competitor is aimed at the more middle aged, fashion
conscious shopper, and the other competitor is aimed at the younger market.
M&S
Business 2
Differentiation
Pricing, (skimming, penetration,
competitive) (*)
Reputation
Relationships with customers
Ease of navigating the websites
(*)
Skimming - sets a relatively high price for a product
Penetration - encourage customers to switch to the new product because of the lower price
Competitive - competitors' prices are taken into consideration when setting the price of the same or similar products
Business 3