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IKEA Group Report - Research-Methodology
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IKEA Group Report
$19,75
Published: November 2019
12953 Words
49 Pages
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DESCRIPTION
TABLE OF CONTENTS
COMPANIES MENTIONED
FAQ
1. Executive Summary
2. Business Strategy
3. Leadership
4. Organisational Structure
5. Organizational Culture
6. IKEA and Ansoff Matrix
7. SWOT Analysis
7.1 Strengths
7.2 Weaknesses
7.3 Opportunities
7.4 Threats
8. PESTEL Analysis
8.1 Political Factors
8.2 Economic Factors
8.3 Social Factors
8.4 Technological Factors
8.5 Environmental Factors
8.6 Legal Factors
9. Marketing Strategy
9.1 7Ps of Marketing
9.2 Segmentation, Targeting & Positioning
9.3 Marketing Communication Mix
9.3.1 Print and Media Advertising
9.3.2 Sales Promotions
9.3.3 Events & Experiences
9.3.4 Public Relations
9.3.5 Direct Marketing
9.3.6 Personal Selling
10. Porter’s Five Forces Analysis
10.1 Threat of new entrants
10.2 Bargaining power of buyers
10.3 Bargaining power of suppliers
10.4 Threat of substitute products or services
10.5 Rivalry among existing firms
11. IKEA Value-Chain Analysis
11.1 Primary Activities
11.1.1 Inbound logistics
11.1.2 Operations
11.1.3 Outbound logistics
11.1.4 Marketing and Sales
11.1.5 Service
11.2 Support Activities
11.2.1 Infrastructure.
11.2.2 Human Resource Management
11.2.3 Technology Development
11.2.4 Procurement
12. McKinsey 7S Model
12.1 Hard Elements
12.2 Soft Elements
13. IKEA Ecosystem
14. Corporate Social Responsibility
14.1 CSR Programs and Initiatives
14.2 CSR Criticism
List of Figures
Figure 1 IKEA organizational structure
Figure 2 Overview of the IKEA franchise system
Figure 3 IKEA Ansoff Growth Matrix
Figure 4 IKEA sales per region
Figure 5 Annual Lobbying by IKEA
Figure 6 Changes in wood fibre prices in Western Hemisphere
Figure 7 Number of IKEA catalogues (in millions)
Figure 8 Porter’s Five Forces
Figure 9 Value chain analysis
Figure 10 IKEA procurement strategy
Figure 11 McKinsey 7S model
List of Tables
Table 1 IKEA SWOT analysis
Table 2 IKEA segmentation, targeting and positioning
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