FUTURE TRENDS OF E-COMMERCE
The Rise of Social Shopping. There is an increasing number of people who shop using
social media platforms.
Various social media platforms like Instagram, Twitter,
Pinterest, Facebook, and YouTube have been improving not only their advertising side
but also their selling capabilities. One example is Instagram’s “Shoppable Post”
feature which enables businesses to tag their products in their posts. Viewing the tag
would display the image of the product, a brief description, the price and where to
buy it.
Domestic Shopping to Global Shopping.
There is an increase in the volume of
shoppers who are not only buying goods/products from their home country but also
overseas.
Personalization. It is not just acknowledging the person or customer by its name. It is
more on knowing the preferences of the customer, his/her purchasing pattern, as well
as the buying habits. This can be known through analyzing the customer’s buying
history, and browsing behavior.
Mobile Shopping. The convenience of doing or making purchases through the use of
mobile phones have been increasing. Consumers would want to check on products,
purchase it anytime and anywhere they want through the use of their mobile phones.
New Payment Options. Offering different payment options would be advantageous
on the part of the seller. By giving the buyers the option to choose the payment of
their choice, would mean increase in the opportunity for their products to be sold,
thereby increasing their revenue.