Australia (country analysis) Astary Julita R Chelsy Bettido Maudy Sabrina Safira Septananda P Sofia Hasna 16311138 16311125 16311073 16311349 16311212 ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts Country Profile Australia is the largest country in the Oceania & 6th largest country in the world Its capital is Canberra Largest city is Sydney The population is about 22 million people The location is in Indo-Australian plate, surrounded by Indian and Pacific Ocean Country History In 1770 Australia's eastern half was claimed by Great Britain. In 1850s most of the continent had been explored and an additional five self-governing crown colonies established. On 1 January 1901, the six colonies federated, forming the Commonwealth of Australia. Australia has since maintained a stable liberal democratic political system that functions as a federal parliamentary constitutional monarchy comprising six states and several territories. Nation Industry Profile 1. Agricultural Industry : Despite the decline in agricultural exports, about 370,000 people are still engaged in farming. Its one of the largest exporters of beef and wool in the whole world and the 3rd largest wine and wheat exporter. 2. Mining Industry: mineral and fuels is in the top of the list for exporting. 3. Ship building Industry: Australia accounts for about 30% of the international market share for alumunium shipbuilding. Nation Industry Profile 4. Aviation Industry: Its growing rapidly because the country depends largely on its internal airports 5. Banking and Insurance sector Industries: Insurance market is one of the most stabilized and has been providing insurance solutions to people down the ages. 6. Information and Technology industry: contributes about 38% of the global IT market solutions and is the third largest in the Asia-Pacific region. 7. Telecommunication Industry: It is one of the most advanced sectors. The leading company is ‘Telstra’. Chosen Industry Profile o Wine industry in Australia is famous around the world and has a long history for it due to many physical, social and human environmental rea sons. o In Australia, wine industry is a major industry and hence it brings lots of job opportunities. o Wine grapes grow well in their suitable natural environment, including climate, temperature and rain fall and the high level of quality is guaranteed by their professional skill. o The related industries, such as transportation, grape growing and so on are also developing in a high speed, which could do a favor to the wine industry along with newly emerging new industry, wine tourism. Porter Diamond Analysis ① Factor Conditions in Australia Wine Industry ② Related and Supporting Industries in Australia ③ Demand Condition in Australian Wine Industry ④ Strategy, structure and Rivalry analysis Factor Conditions The climate in Australia has the beneficial condition to plant grapes. Plenty of sunshine, steady state of climate, fertile soil as well as less pollution aids the industry of grape planting. The skills to make wine and relative population engaging in grape growing and wine making is huge regardless of the fact that the number of total population is not large. Many universities in Australia have the specific major related to wine making and wine marketing. Wine making to be treated as a major in university could promote the technological innovation and technical progress Related and Supporting • The Australian government indeed keeps a watchful eye on the development of wine industry and its related industries. • To aid the transportation of grapes and wine they construct railways and roads and to enhance the innovation and technological development in wine making. • The Australian government is willing to invest into their related in dustries. • The smooth data and skill transportation ensure the communication among wine manufacturing inside the country as well as among the world. • Its guarantees the information technology sharing and synchronization Demand Conditions The demand condition gets more attracted to the conditions of demanding domestically instead of in foreign countries or foreign markets. The demanding factor in Australia, according to this transformational analysis could help the company to realize the target market. There are demanding and captious customers it encourages the continuous improvement of products and services immensely In addition, this continuous improvement could also help in order to lift the comparative advantage among rivalry. Strategy, Structure, and Rivalry Strategy and structure are some factors that play a major role in pointing out the significance of the inner environment of a concerned company. It is very important that the company pays close attention to its compan ystructure and strategy so as to check if it is suitable for the expansion and could be the winner in the fierce global competition. There are many famous wine production areas in Australia, such as Barossa Valley in South Australia, which is well known for high grade varieties. The most famous winery in South Australia is the winery of Penfolds and that is the nature place of top level quality wine of Penfolds Grange. THANK YOU
