Proudly American cosmetics brands COVERGIRL was founded in Maryland in 1961 by
noxzema chemical company. In 2016 it added COVERGIRL to their growing empire. In
2018 Pierre Laubies was named the new CEO. In the same year, on Black Friday November
2018, COVERGIRL opened the new flagship store in Time Square, Location 719 7th Avenue
New York. The “experiential makeup playground” turned out to be BIG. 10 000 square foot
of shopping big. The launch would also incorporate their TruBlend Matte Made Foundation
IN 40 shades
This makeup brand offers affordable easily accessible products for all walks of life. Walk
into any drug store anywhere in the world and you will find their reputable name on the
shelves... Anywhere but China. COVERGIRL pulled out of China since being owned by
Coty... Reason? COVERGIRL turned out to be the biggest makeup brand ever to receive the
Leaping Bunny certification award. That will be the "Golden Standard" of cruelty free
certification in the world. ” The Flagship represented this incredible moment in beauty where rich experiences matters most and where true self-expression and experimentation
are the only beauty standards,” Coty consumer beauty Chief marketing Officer added.
Two weeks prior to New Year 2020, COVERGIRL introduced the vegan beauty line, Clean
Fresh affordable. The Vegan makeup range is meant to be Easy, Clean, Fresh Affordable.
The following Four Products is designed to create a full face of makeup cruelty free. Clean
Fresh is formulated without parabens, mineral oil, sulphates, formaldehyde, phthalate or
talc. Completely Vegan.
1. Milk Foundation - Gives your skin the moisture infusion of milky coconut and
soothing aloe.
2.
Cream Blush - Super easy to use… two dots on both cheeks and start blending. A
little goes a long way, so be sparing.
3. Fresh Cooling Glow Stick - Glide it onto anywhere you need an extra glow. Put it on
your cheeks, nose, eye area…
4. Lip Oil - Beautifully fragranced, ultra moisturizing, non-sticky tinted lip oil.
Designed to create a full face of makeup cruelty free. Clean fresh is formulated
without parabens, mineral oil, sulphates, formaldehyde, phthalate or
talc. Completely Vegan.
Three Top Best Sellers
1.
Clean matte BB cream for oily skin – EASY BREEZY AND BEAUTFUL – Clean
Makeup - water based Teasy to apply and blend. Helps prevent breakouts and lets
your skin breathe. Wont clog pores.
2. Lash Blast Volume Mascara - Waterproof – The ultimate big lash look. Instantly gives
lashes 10 times more volume. Evenly coats each lash with no clump and no flakes.
Waterproof.
3. Outlast All-Day Lip Colour with Topcoat – Super moisturizing colour and shine for
24 hours. Lip colour with topcoat is kiss-proof, transfer-resistant and food-proof.
Topcoat can be worn on its own to keep lips shiny and conditioned. Topcoat can also
be used over any shade of Outlast All-Day Lip Colour… A must-have product day
or night.
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Awards that COVERGIRL was awarded was as early as February 2020 which was
the HelloGiggles BEAUTY CRUNCH AWARDS for Exhibitionist Mascara - Best
Drugstore Mascara.
Just few months prior to that, they managed to get the Influenster Award for
Exhibitionist Lip Liner - Best Matte Lip Liner.
Best full Coverage Concealer - Trublend undercover concealer,
Get In Line Liquid Eyeliner - Long Wearing Eyeliner,
Ink It Perfect Point Gel Eyeliner - Best Gel Eyeliner,
Outlast All Day Matte Finishing Powder - Best Matte Setting Powder
Trublend Undercover Concealer - Best Full Coverage Concealer
Exhibitionist Lip Liner - Best Matte Lip Liner,
Exhibitionist Lipstick in Seductive Scarlett - Best Classic Red.