COVERGIRL & Olay Simply Ageless Foundation
- Fact Sheet Anti-Aging Makeup That Floats Above the Rest
COVERGIRL and Olay have collaborated to create a new generation of makeup. Introducing COVERGIRL
Simply Ageless, a first of its kind anti-aging makeup that won’t settle into fine lines or wrinkles, for an
amazingly polished finish. The breakthrough formula contains Olay Regenerist serum and stays suspended
over fine lines, making imperfections seem to disappear while improving skin condition over time.
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COVERGIRL’s first-ever non-settling formula provides exceptionally even
coverage
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The breakthrough formula stays suspended over fine lines and wrinkles,
unlike the leading anti-aging department store foundation that can gather
in wrinkles and make skin look older
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The Olay Regenerist serum has a combination of vitamins, skin
conditioners and anti-oxidants that help improve skin texture.
Niacinamide used in the serum has been clinically shown to improve the
skin’s condition by strengthening the moisture barrier and helping
promote collagen generation, and anti-oxidants help protect the skin
from free radicals
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Lightweight formula goes on sheer but is easily buildable for fuller
coverage
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Formula contains SPF 22 and is dermatologically tested, hypoallergenic,
suitable for sensitive skin, and fragrance and oil free so it won’t clog pores
Application Process
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The unique formula transforms from a cream to a liquid on contact with
skin, creating an “invisible suspension system” that floats over the skin’s
surface without gathering in wrinkles or fine lines. The formula glides
across skin for an ultra fine layer of coverage
Guaranteed Satisfaction
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Clinically shown to provide significant improvement in skin condition in
just four weeks
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Gentler and better for improving overall skin health in patients with
sensitive skin and rosacea when tested against the leading mass antiaging foundation and a foundation from the leading dermatologist
recommended brand
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Clinically shown to reduce signs and symptoms of facial skin sensitivity
COVERGIRL & Olay Simply
Ageless
Shades
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Ivory
Classic Ivory
Natural Ivory
Creamy Natural
Buff Beige
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Classic Beige
Medium Light
Natural Beige
Warm Beige
Creamy Beige
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Soft Honey
Classic Tan
Tawny
Toasted Almond
Soft Sable
SRP:
$13.99 (Prices are at the sole discretion of the retailer)
Availability:
COVERGIRL & Olay Simply Ageless Foundation will be available at mass-market retail outlets
nationwide beginning January 2009
Contacts:
Cara Caulkins
Marina Maher Communications
Ph: 212-485-6882
ccaulkins@mahercomm.com
Sara Horowitz
Marina Maher Communications
Ph: 212-485-6804
shorowitz@mahercomm.com