GE PURPOSIVE
COMMUNICATION
Prepared by: Line Clar F. Real
Course Description
Course Objectives
Course Content
Module 1
COMMUNICATION IN THE
TWENTY-FIRST CENTURY
Module Objectives:
1. Describe the core principles of communication;
2. Understand the importance of good
communication skills
3. Differentiate ethical from unethical
communication;
4. Know the principles and processes of
communication as embodied in the communication
models provided.
5. Apply communication principles in various
contexts.
Lesson 1: Nature, Definitions
and Components of
Communication
COMMUNICATION
- The word "communication" derived from the
word "communis", which means common.
If we are going to describe communication, it
would be an "act of transferring or exchanging
information, messages, or opinions from one
person or large scale of people using any
means or medium.
TYPES OF COMMUNICATION
ACCORDING TO MODE
a. Verbal Communication
b. Non-verbal Communication
c. Visual Communication
TYPES OF COMMUNICATION
ACCORDING TO CONTEXT
a. Intrapersonal
Communication
b. Interpersonal
Communication
Lesson 2: The Process and
Elements of
Communication
ELEMENTS OF COMMUNICATION PROCESS
-Thinking
-Symbolizing
-Expressing
-Transmitting
-Receiving
-Decoding
-Reacting, and
-Monitoring
COMPONENTS OF COMMUNICATION
- Sender and Receiver
-Medium(Channel)
-Message(Content)
-Feedback
-Noise
-Situation or Context
COMMUNICATION
MODELS
1. ARISTOTLE’S MODEL OF
COMMUNICATION
COMMUNICATION
MODELS
2. SHANNON- WEAVER MODEL OF
COMMUNICATION
COMMUNICATION
MODELS
3. OSGOOD-SCHRAMM MODEL OF
COMMUNICATION
COMMUNICATION
MODELS
4. EUGENE WHITE’S STAGES OF ORAL
COMMUNICATION
Lesson 3: Communication
Ethics
- Ethics is defined as a set of rules or guidelines;
these are theories as to which is right or wrong.
- Communication ethics emphasizes that morals
influence the behavior of an individual, group, or
organization thereby affecting their communication.
ETHICAL PRINCIPLES OF
COMMUNICATION
"advocate truthfulness, accuracy,
honesty, and reason as essential to the
integrity of communication"
ETHICAL PRINCIPLES OF
COMMUNICATION
"freedom of expression, diversity of
perspective, and tolerance of dissent to
achieve the informed and responsible
decision-making fundamental to a civil
society"
ETHICAL PRINCIPLES OF
COMMUNICATION
"condemn communication that degrades
individuals and humanity through
distortion, intimidation, coercion, and
violence, and through the expression of
intolerance and hatred"
ETHICAL PRINCIPLES OF
COMMUNICATION
"communicators should accept
responsibility for the short- and longterm consequences of our own
communication and expect the same of
others"
Every time we communicate; we should
consider the consequences of our
actions. If people were more responsible
in their use of communication, there
would be less conflict in this world. Even
though The four principles above are
short and concise, they are important,
because they help us discern the
difference between ethical and unethical
communicators.