GE PURPOSIVE COMMUNICATION Prepared by: Line Clar F. Real Course Description Course Objectives Course Content Module 1 COMMUNICATION IN THE TWENTY-FIRST CENTURY Module Objectives: 1. Describe the core principles of communication; 2. Understand the importance of good communication skills 3. Differentiate ethical from unethical communication; 4. Know the principles and processes of communication as embodied in the communication models provided. 5. Apply communication principles in various contexts. Lesson 1: Nature, Definitions and Components of Communication COMMUNICATION - The word "communication" derived from the word "communis", which means common. If we are going to describe communication, it would be an "act of transferring or exchanging information, messages, or opinions from one person or large scale of people using any means or medium. TYPES OF COMMUNICATION ACCORDING TO MODE a. Verbal Communication b. Non-verbal Communication c. Visual Communication TYPES OF COMMUNICATION ACCORDING TO CONTEXT a. Intrapersonal Communication b. Interpersonal Communication Lesson 2: The Process and Elements of Communication ELEMENTS OF COMMUNICATION PROCESS -Thinking -Symbolizing -Expressing -Transmitting -Receiving -Decoding -Reacting, and -Monitoring COMPONENTS OF COMMUNICATION - Sender and Receiver -Medium(Channel) -Message(Content) -Feedback -Noise -Situation or Context COMMUNICATION MODELS 1. ARISTOTLE’S MODEL OF COMMUNICATION COMMUNICATION MODELS 2. SHANNON- WEAVER MODEL OF COMMUNICATION COMMUNICATION MODELS 3. OSGOOD-SCHRAMM MODEL OF COMMUNICATION COMMUNICATION MODELS 4. EUGENE WHITE’S STAGES OF ORAL COMMUNICATION Lesson 3: Communication Ethics - Ethics is defined as a set of rules or guidelines; these are theories as to which is right or wrong. - Communication ethics emphasizes that morals influence the behavior of an individual, group, or organization thereby affecting their communication. ETHICAL PRINCIPLES OF COMMUNICATION "advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication" ETHICAL PRINCIPLES OF COMMUNICATION "freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision-making fundamental to a civil society" ETHICAL PRINCIPLES OF COMMUNICATION "condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, and violence, and through the expression of intolerance and hatred" ETHICAL PRINCIPLES OF COMMUNICATION "communicators should accept responsibility for the short- and longterm consequences of our own communication and expect the same of others" Every time we communicate; we should consider the consequences of our actions. If people were more responsible in their use of communication, there would be less conflict in this world. Even though The four principles above are short and concise, they are important, because they help us discern the difference between ethical and unethical communicators.