Name________________________________________________________________
BUSINESS ETHICS – Case Studies
Date_____________________________
Intro to Business & Marketing
Overview
In business there are many different types of ethical dilemmas that people encounter. Often times a person’s
moral compass is what first alerts them to the ethical predicament they may be in. Not all ethical issues are as
obvious as being offered a bribe. Follow the links below and read the following three case studies. For each one,
write a few sentences about the following:
1) What is the ethical issue?
AND
2) What ethical action should be taken?

Go to http://ba.tepper.cmu.edu/ethics/AA/mktmini.htm and click on
one of the following cases:
to link to the Case Study for each
CASE STUDY
A. The Pizza Puzzle (#6):
B. Phantom Expenses (#14):
C. The Focus Group (#21):
D. BONUS Question:
Give an example of a “Business Scandal” that was solely the result of unethical business conduct.
BUSINESS ETHICS – Case Studies
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