My favourite copywriting resources – A guide Books I pretty much owe everything to a guy called Andy Maslen who wrote “Write To Sell.” His book taught me the fundamentals of copywriting and inspired me to pursue it as a full time career. And boy, am I glad I did. Check it out. Here are some other good books to get you started. Write To Sell by Andy Maslen Brilliant Copywriting by Roger Horberry Letting Go of The Words by Janice (Ginny) Redish Copy Righter by Ian Atkinson Scientific Advertising by Claude Hopkins My favourite copywriting resources – A guide Websites & internet famous copywriters There are some incredible copywriters out there. And they’re all super generous with their expertise, since there’s more than enough room on the internet for even more brilliant copywriters – aka you! Here are the resources I turn to for advice, inspiration and fun! COPYBLOGGERS Comprehensive resource of guides and “How To’s” for anything conversion copywriting based. MEN WITH PENS Straight-talking advice and James’s writing is exquisite. COPYHACKERS A deep dive resource for anyone looking to write more persuasive, believable and usable copy. ALEXANDRA FRANZEN A combination of copywriting and life advice. Gentle, kind, life-affirming. ASH AMBIRGE Brazen but brilliant, Ash shares her confidence-boosting copywriting techniques with a generous dose of personality. ENCHANTING MARKETING I’m a mahoosive fan of Henneke’s clear, vibrant and deceptively simple copywriting style. REALLY GOOD EMAILS Super-duper resource on all things email. Podcasts I often a stick a podcast on while I’m cleaning up the house, cooking or walking the dog, it’s a great way to learn on the hop. Here are my favourite podcasts for copywriting. RAINMAKER.FM A podcast devoted to digital marketing, sales and business – all good and useful stuff to feed into your copywriting mindset. HOTCOPY Fun, funny and human – no airs and graces here, just two excellent copywriters shooting the breeze about useful stuff. Got any recommendations for me? I’d love to hear them! Drop me an email at tam@hellogather.co.uk My favourite copywriting resources – A guide Tools These are the tools I use fairly regularly. They save me time, make me a more confident copywriter and keep me accountable. SWIPE FILE Handy bank of copywriting samples to inform and inspire. HEMINGWAY APP Like a personal editor, on hand to help you write better copy. CRAYON Check out the competition and get seriously useful intel on what others are up to. HEADLINE ANALYZER Addictive headline scoring that will improve the way you write headlines. 750 WORDS To be a better writer you need to write more. This website encourages you to develop a daily practice. An excellent habit to take up. THESAURUS Always open on my computer, for when you’re looking for that extra special word to elevate your copy. FREEDOM APP Easily distracted? This app helps you get more writing done by blocking the sites that distract you most… Facebook, Twitter, all those.
