(630) 989-0903 | | 1122 N. Clark Street Chicago, IL 60610
B2C & B2B Marketing Programs • Guerrilla & Creative Marketing Strategy • Email Marketing
Social Media & Digital Strategy • Event Marketing • Project Management • Aesthetic, Cosmetic & Luxury
Marketing • Copywriting • Blogging • Marketing Planning & Budgeting
Skilled in Microsoft Office Suite | Mail Chimp & Email Marketing Software | InDesign
Brand Manager at IF Marketing/Chicago Center for Facial Plastic Surgery (June 2011-April 2013)
• Develop marketing concepts, plans and KPIs for five successful aesthetic companies including The Chicago
Center for Facial Plastic Surgery, a high-end Medical Spa, & an Education and Events company.
• Robust promotional programs resulted in a182% increase in monthly appointments supporting an overall
15% annual growth in revenue and product sales.
• Manage an annual a holiday consumer campaign combining print, video, social media and web that
generates an average 1250% marketing ROI including new client acquisition.
• Create over a dozen email campaigns monthly, increasing open-rates by over 25% with strong calls-toaction, full-scale analytics, and full integration with the campaign’s print and web marketing mix.
• Strong commitment to brand standards, with experience in rebranding to maximize marketing impact and more
accurately reach the target consumer through innovative and measurable print and digital initiatives.
• Planning, promotional marketing and e-commerce management for B2B and B2C events and online sales
initiatives resulting in exceeding attendance and revenue goals by over 50%.
Partner Advocate & Marketing Coordinator at TalentDrive, LLC. (December 2009-June 2011)
• Manage partnerships within global HCM channel network to dynamically strengthen relationships through
strategic business development planning and optimization.
• Collaborate with partner alliance counterparts to evaluate their current sales channels, both surrounding new
and existing business to drive solution adoption and tailor successful sales and marketing initiatives.
• Build awareness through the use of LinkedIn, Twitter and blogs; crafting guest blogs contributions, writing
press releases, and assisting in online copywriting for company website and partner micro-sites.
• Develop sales incentive programs to motivate partner’s sales teams, lead webcasts, create direct mail &
email campaigns to optimize sell-through and partner and client satisfaction.
• Generate a strategic social media plan, leading all online, social media driven initiatives including
competitor and industry research, blogging, website copywriting and Facebook and Twitter management.
• Worked with the Content Management System to keep website updated with fresh content, while building
SEO through keyword analysis, select SEA, back-linking and social media activity.
• Point-person for any company events including advisory board meetings, client meetings and trade shows.
Bachelor of Communications, Public Relations and Advertising
Loyola University Chicago, May 2010
Semester Abroad at the Loyola University John Felice Rome Center, Italy, January-May 2008
Work samples & references readily available upon request.
Alexander Burkholder: Production Manager at IF Marketing
Email:; 847 868-4645
Kaitlin Walker: Director at True Skin Care Center (Client)
Email:; 630 802-1603
Ashley Ludgood: Web and Social Media Coordinator at IF Marketing (Colleague)
Email:; 678-431-0918
Alissa Krueger: Marketing Director at TalentDrive (former Direct Supervisor)
Email:; 319 270-9218