Summary - Introduction to company and the reason for submitting RFP What are the expectations for the vendor to accomplish and lay out any problems that facing with current site Company Background - Brief history of company Brief description of project manager Core Objectives - Clear and Concise about the problems are facing. Start with problem recognition Focus on hope with new website Project Scope and Delivery - Project Management UX/UI Planning Graphic Design Frontend Development Quality Assurance and Testing Copywriting/Content (partial involvement) Photography Sitemap - Table of Contents Purpose is to help the visitors quickly find the information they need Timeline & Milestones Functional/Technical Requirements Budget Criteria for Selection