Discuss how businesses can find out about a country's culture.
The Organizational Culture of a company is analyzed by putting into practice market research and ethical
consideration, which will give an idea of the beliefs, habits, values, attitudes, and traditions which are
shared by the future consumers of your product. It describes the personality of a company. It's a way of
being and acting.
Describe the way national culture affect the way businesses market their products.
National culture does influence, mostly acting in management decision-making, leadership styles, and
human resource management practices. Similarly, national cultures affect communication functions,
motivation, organizational design, people's expectations of job design, and reward systems.
As companies go international and employ people with different cultural values, organizations must
consider the inevitable clash between their practices and those of the host country. Due to the above,
adequately facing the multinational challenge requires an administration and human resources system
that can be adapted to a variety of cultural conditions.
Evaluate Zumo's "global strategy" as a method of marketing their products in countries.
Zumo's strategy is complex since it analyzes all the conditions that would affect its projection in a new
consumer.
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This implements the analysis of the price that necessarily must be according to the currency of
the new consumers, due to the constant price variations in the dollar and the euro.
He also asks if he must change the flavor according to the place, which I think is not very
necessary, they could risk entering the Latin American market with their original product.
Another factor is the packaging, which is essentially important to keep the product intact.
Throughout your logistics chain from manufacturer to end-user.
Regarding advertising, they will have to alter their it, since, for a Latin American country like Peru,
it can be difficult to try something new. We need to feel related to be able to consume it.
I believe that the name and the brand should not be changed unless they have some conflict of
image or symbolism with that country's culture.