EXECUTIVE SUMMARY
Executive summary submitted in partial fulfilment of, the requirements of,
PGPM program of, IBS MUMBAI.
Student Name
ZAID ALI QADRI
Enrolment No
20BSP2901
Organization: TENHARD INDIA PVT LTD
56/12, C Block,
Phase 2, Industrial Area, Sector 62,
Noida, Uttar Pradesh 201301
Industry Type: DIGITAL READING (E-Reading)
Title of the project: A Report on Marketing and Sales of E-Reading product.
Objective: The primary objective of the summer internship was to understand the
various aspects of sales and marketing in real time basis , work on customer
acquisition and business development by applying various marketing and sales
strategies to achieve the larger goal of creating brand identity , increasing
customer base, and profitability throughout the E-Reading vertical.
Background: Company was originally incorporated on July 20, 2020 under the
Companies Act, 1956 as ‘Tenhard India Pvt Ltd’. The Company is still a private
unlisted company located in East Delhi (Noida). The Company’s sole aim is to
take digital reading to next level and provide a one-stop destination for all the
reading needs.
Conclusions: It is committed to serve the end-to-end digital reading
requirements by providing various reading services such as Magazines,
Newspapers, Blogs and Articles from different genres.