University of Cebu-Main Campus College of Hospitality Management HM BMEC1: Operations Management NAME OF STUDENT: RICA JANE T. MAGALZO YEAR: BSHM-3 ACTIVITY NO. 4: Product and Service Innovation INSTRUCTIONS: For your activity on this chapter, cite 5 most appealing product/service innovations in the hotel industry in the last 10 years. Cite the name of the hotel company that offers such innovations. A good example is the case of Dylan's Hotel in Amsterdam that offers In-Room Shopping Service. Click on the link to know more about it. https://www.springwise.com/amsterdam-hotel-lets-guests-order-high-street-fashion-room/ 1. The Audo Hotel in Copenhagen Denmark Offers an artistic showroom inside the hotel. Where in the Menu’s furniture, lighting and home accessories are placed throughout the hotel, alongside pieces from other brands. All of these pieces, from linens and cushions to crockery and furniture can be purchased at the Audo Concept store in the hotel. Hansen founder and former CEO of design and lifestyle company points out that turning the hotel into a showroom allows customers to experience and use the products before they buy. In addition to 10 hotel rooms, the Audo also has a variety of flexible public spaces designed to be used as meeting spaces, libraries, restaurants and more. These spaces are also designed to encourage spontaneous interactions between guests and visitors. All of the fixtures and fittings at the Audo are changed regularly, in order to showcase new products. According to Hansen, “The plan for the Audo in the future would be that it would never stay like it is…We will always make new partnerships, refurbish and redo things, so that it lives and continually has new things to offer.” 2. The Geneseo Inn, California USA A hotel innovation where in a Shipping container turned to a Luxury Hotel. California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn was developed by Ecotech Design and is based around the use of 20 recycled shipping containers, set around a 60-foot live oak tree. The design of the repurposed containers mirrors that of the vineyards, with the 8-foot wide containers echoing the rows of grapevines, which are planted 8 feet apart. The buildings are also offset both horizontally and vertically, to provide a constant play of light and shadow during the day. Each unit also includes a 12-foot high raised roof area to provide additional light and space. Locally sourced, recycled materials, including recycled steel, glass, barn materials and decking, are also used on the exterior, which is painted to complement the wineries’ labels. The buildings are raised above the vineyard on steel platforms to provide views and create a covered parking area. The roofs of the buildings were designed to make it easy to convert to a solar or green roof in the future. 3. Aloft’s Hotels in North America Offers voice-activated hotel rooms make switching settings easy. Global hotel chain Aloft’s Project: Jetson allows visitors to control lights, heating, entertainment and their own social media streams via voice controls. etson is a voice-activated app run from an iPad in conjunction with Apple’s artificial intelligence bot Siri. Visitors to some of Aloft’s hotels now use a few simple voice commands to manage the settings of their rooms. Pre-set directions include “Relax” to soften the lighting and “review” to turn on the TV. Set-up is quick, with guests speaking to Siri in turn so she recognizes each voice. The bot’s full concierge capabilities are available, providing visitors with information about the area and local recommendations. Users can also stream their own social and other channels from the iPad to the TV. And after each stay, all personal details are removed from the system. Currently available in Aloft’s Santa Clara and Boston Seaport locations, development plans include wider use of the technology and additional capabilities, like room service ordering. 4. The Conrad Hotel in Maldives Rangali Island’s Ithaa Undersea Restaurant A great innovation that captures the attention of many travelers the Conrad Hotel is not only offering villas and underwater rooms that let a tourist experience underwater accommodation, they also have an underwater restaurant that will let the tourist experience dining five meters below the surface of the ocean, in the world’s first undersea restaurant, with panoramic coral garden views and fusion menus matched with fine wines. Ithaa can be reserved for private dining, weddings and special occasions. 5. Antwerp Hotel in Belgium A hotel in Belgium that offers in rooms at Antwerp hotel, Mini Fashion Bar stocks items from Pimkie's latest collection, which visitors can pay for upon check-out. Hotel mini-bars are full of tempting treats — snacks and nightcaps whose accessibility makes them irresistible. Now, fashion brand Pimkie has adopted the on-hand format to sell their latest collection of clothing and accessories. Pimkie recently launched the first Mini Fashion Bar at the Banks Boutique Hotel in Antwerp, Belgium, in association with Happiness Brussels. Aimed at forgetful fashionistas, the tiny ‘store’ stocks various items from the Pimkie collection — including a raincoat, comfortable shoes and sunglasses — curated to suit the location and current weather. The Mini Fashion Bar is integrated into the hotel room’s closet, enabling visitors to browse the garments, leisurely try things on and even request other sizes from the hotel concierge. All items can be worn immediately and paid for upon check-out. References: Copenhagen hotel doubles as an artistic showroom. (n.d). Retrieved from https://www.springwise.com/innovation/travel-tourism/the-audo-hotel-copenhagen Luxury hotel experience in a recycled shipping container. (n.d). Retrieved from https://www.springwise.com/sustainability-innovation/architecture-design/geneseoinn-ecotech-hotel-recycled-shipping-containers Handley, L. A hotel group is using new light technology to project ads into the sky. (December 21,2017). Retrieved from https://www.cnbc.com/2017/12/21/marriott-isusing-new-light-technology-to-project-ads-into-the-sky.html Conrad Maldives Rangali Island. (n.d). Retrieved from https://www.conradmaldives.com/dine/ithaa-undersea-restaurant/ Voice-Activated Hotel Rooms Make Switching Settings Easy. (n.d). Retrieved from https://www.springwise.com/voice-activated-hotel-rooms-make-switching-settingseasy/
