Title of the Case: Gretchen Hotel
Perspective: Manager of Gretchen Hotel
Central Issue: Gretchen Hotel is proud of its complete and state of the art facilities.
They transparent and this makes their customer happy. It is confronted with the great
challenges. Its average monthly occupancy rate is only 48.9%.
Statement of Objectives:
1. To high up the monthly occupancy rate
2. To have good quality and services
Areas of Consideration:
1. Transparency and state of the art facilities
Decision Matrix
Variables
Risk
Cost
Benefits
Ease of Implementation
Total
Alternatives
Efficient Collection
Loans
1
3
5
1
10
of
Conclusion: The problem of Gretchen Hotel to encourage more customers is to
promote the state of the art facility and accomodation in their hotel.
Recommendation: It is to promote the capacity and hospitability of the hotel to
encourage more customer.