Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
BUSINESS
PLAN
SUBMITTED TO:
MARITES C. FORONDA
SUBMITTED BY:
CRISTOBAL, DWINXELLE EIVEN B.
MACAPAGAL, JAMAICA T.
MARQUEZ, CIARRALIE C.
MATA, JUSTIN P,
SORIANO, KARL AARON G.
AUGUST 2021
1
Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
1.0 INTRODUCTION
The proposed business is a small manufacturing business named Byeterial that
aims to provide a sanitizers that contains natural ingredients. The products to be
manufactured are not like the usual sanitizer we usually use rather it will contain
natural ingredients like aloe vera gel to moisturize our customer’s skin. During this
pandemic, hand sanitizer is already part of our basic necessity to ensure our safety but
a lot were experiencing skin problems like irritation, rashes and dryness of the skin
due to the chemicals that is present to their sanitizers. In our proposed product we will
be manufacturing an affordable, good quality, and with health benefits sanitizers that
will be manufactured excellently to the market to ensure the safeness of our
customers. Our business is a partnership type wherein our funds will come from our
business partners to establish the facility as well as to buy the materials needed.
Our business will supply a hygienic products specifically hand sanitizers with
natural ingredients to the market because during this pandemic our customers’ good
health is our priority. We are delivering even higher value to our consumers so we
focus on their benefits in order to satisfy their needs at reasonable and competitive
prices.
Our products are made with natural ingredients such as aloe vera gel, vegetable
glycerin, and tea tree oil and of course alcohol and distilled water as a base. It won’t
dry out hand or irritate your skin, Hence, it kills harmful bacteria and germs. The
products are convenient and gentle enough for frequent use and are safe to use on
hands. Also, it is non-sticky, non-greasy formula that feels natural as water and is
very affordable.
2.0 INDUSTRY
During this pandemic, establishing and operating a business like this is vital
because people are in need of products with natural ingredients on it that could ensure
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
their safety while using it. The current situation can be a factor for us to push this
business due to the importance of sanitizers because of today’s situation, people have
become more health conscious due to pandemic that is why there is a need for such an
effective, instant and affordable products which can satisfy health needs at all levels.
Taking our current situation as an advantage can be a great way for us to get greater
venture upon supplying it to the market. Because our products can be ideal for that it
is easy to carry and can be put easily in bags, wallets and in pockets as well.
3.0 BUSINESS
Byeterial is a small manufacturing business that aims to provide a sanitizers that
contains natural ingredients to the market. This is a partnership business where we get
our funds from our business partners alone. Our facility will be found at Anao,
Cabagan, Isabela. We are planning to supply our products within Isabela province.
This mainly a manufacturing business that will provide an affordable, good quality,
and with health benefits sanitizers that will be manufactured excellently to the market
to ensure the safeness of our customers.
4.0 PRODUCT OR SERVICE
Customers tends to be conscious about their health most especially during this
trying times wherein they are afraid to be infected with the virus. We, entrepreneurs
proposed a hand sanitizers that contains natural ingredients as a solution that is good
to our health. Our products are made with a natural aloe vera gel, a mild, pleasant,
non-residual ingredient for fast, effective and safe cleansing without the use of water
or towels. It is refreshing in the hands because of its non-sticky residue and does not
dry hands as much as soaps. Hence, it will ensure the safety of our customers without
irritation and dryness of the skin with our skin-friendly hand sanitizers. Our product
can be avail in affordable price in the market around Isabela. Our product will also be
made with different variety of scents from fruits. Our current situation could help our
product to be known and well demand in the province as it is safe, and made with
natural ingredients.
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
5.0 THE MARKET
Having this pandemic, people become more conscious about how they will
protect themselves from the virus. With that being said, our target market are the
people around Isabela at all ages, sex, social status with no exceptions. As we are
battling this pandemic, everybody want to equip themselves and sanitizers have been
one of our basic necessity already. We have these sanitizers wherever we go and
whatever we do at all times. With our affordable and safe hand sanitizers with natural
ingredients, we are aiming to provide these in different market around Isabela. There
will be a large potential of customers if we supply our products around the province.
We are sure that our target market will expand due to the fact that our product is in
need and timely relevant for everybody with our current situation.
5.1 CUSTOMER PROFILE
Age
12-60
Sex
Male and Female
Geographical Location
Isabela
Buying motives prices
50-150
Buying habits
Variety of products
5.2 SIZE OF TOTAL MARKET
The size of our target market is composed of students, employees or civilians in
general around the province of Isabela who wants to buy safe and affordable hand
sanitizers.
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
5.3 COMPETITOR
QUESTION FOR
COMPETITION
ANALYSIS
COMPETITOR’S PRODUCT
SAFEGUARD SANITIZERS ISOPROPYL ALCOHOL
A. MAIN CUSTOMERS SEGMENT
1. Profile
Any person of any group
2. Traits and
Characteristics
3. Buying behavior
4. Usage pattern
5. Image of product
Conscious about their health
Habitual Buying Behavior
Only if needed
It is said to be the number 1
antibacterial hand sanitizer
worldwide.
6. Major motivation
For hand washing to decrease
bacteria on the skin
B. PRODUCT ATTRIBUTE
1. Material Used
Ethanol 64%, Acrylates/C1030, Alkyl Acrylate,
Crosspolymer, glycereth-2cocoate, glycerine,
triethanolamine, and water
2. Sizes Available
59ml
3. Color
4. Designs
Blue
5. Packaging
1200ml in 1 Box
6. Weight
10.93 pounds
C. MARKETING PRACTICES
1. Advertising and
Social Media and Television
Promotion
2. Prices and Selling
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Any person of any group
Conscious about their
health
Habitual Buying Behavior
Only if needed
It is said to be an effective
antibacterial sanitizer.
For antiseptic
Purified water, isopropyl
alcohol 70%, fragrance.
60 ml, 150 ml, 500 ml, 1
liter
Green
1500ml in 1 Box
11.12 pounds
Social Media
110-200
Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
3. Market Reach
D. STRENGTHS OF
COMPETITOR’S
PRODUCT
E. WEAKNESS OF
COMPETITOR’S
PRODUCT
It is made by a well-known
Already known as
brand which is safeguard.
antiseptic.
Made of pure alcohol and not Proven and tested
sticky.
antiseptic one.
The fragrant is not pleasant to The scent is strong and not
nose.
pleasant to nose.
5.4 SALES ESTIMATION
5.4.1 REVENUE OR SALES FORECAST
DAY
WEEK
MONTH
YEAR
2022
3,000
21,000
84,000
1,008,000
2023
3,600
25,200
100,800
1,209,600
2024
4,200
29,400
117,600
1,411,200
2025
4,800
33,600
134,400
1,612,800
2026
5,400
37,800
151,200
1,814,400
TOTAL: 7,056,000
The forecast above represents the estimate sales of the business for 5 years. The
estimation starts with 50 box containing 12 bottles (65ml) of sanitizers at the price of 50
pesos each sold in 1 day. We estimate that the product will increase 1 box of sales in a
day for the succeeding years.
5.4.2 PROJECTED PROFIT AND LOSS
2022
2023
2024
2025
2026
TOTAL
as
GROSS SALES
EXPENSES
1,008,000
1,209,600
1,411,200
1,612,800
1,814,400
403,200
483,840
564,480
645,120
725,760
2,822,400
GROSS
INCOME
604,800
725,760
846,720
967,680
1,088,640
4,233,600
The forecast above represents the estimate expenses and gross income of the business
for 5 years. The estimated expenses start with 240 pesos per box. We estimate that the
product will increase 1 box of sales in a day for the proceeding years.
6.0 MARKETING STARTEGY
6
Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
There are numerous distributors around Isabela, we intend to use their service and
knowledge of distribution within our vicinity as well as the use of our own direct sales
force from our outlet. There will be discount for bulk purchase, free delivery and
payment method will be through cash and online payment. Promotion strategies are
the strategy that will be adopted to promote or market the business. Example are
social network such as Facebook, Twitter, and Instagram. Sending of bulk text
messages, complimentary cards and printing of banners / billboard. Other note on
advertising and promotional strategies discount sale, low cost pricing.
7.0 MANAGEMENT
The organizational structure of our business is Functional Structure that aims to
give coordination, task allocation, and supervision to our product which each
members provide the foundation and action to have a good outcome of the business.
7.1 ORGANIZATIONAL CHART
7
Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
KARL AARON G. SORIANO
Chairman
JUSTINE P. MATA
Vice-Chairman
JAMAICA T. MACAPAGAL
Head of Production and
Operation
CIARRALIE C. MARQUEZ
Head of Finance
DWINXILLE EIVEN B.
CRISTOBAL
Head of Marketing
7.2 MANAGEMENT TEAM
8
Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
SORIANO, KARL AARON G. The chairman of Byeterial selected by the members,
who actually give the command over the works and control of the business. His main
responsibility is to maintain the progress of the business and is responsible in leading
his co-members. He oversees the overall making and production of the product and
ensures that member are doing their job well.
MATA, JUSTIN P. The Vice-Chairman. He has the responsibility of assisting the
Chairman in terms of running the business. Hence, if the chairman is not around, he is
required to temporarily fill the role of the chairman. He is also responsible in
supervising the progress of the business and partners with the chairman in decisionmaking.
MACAPAGAL, JAMAICA T. The Head of Production and Operation, and has a
complete and command over Operational management and Production analysis. She
has the responsibility of preparing and supervising the needs and materials needed for
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
the production. Additionally, she is responsible in all the operations in the shop and
controls the production system.
MARQUEZ, CIARRALIE C. Has a great command over the finance because she is
good in managing money. She has the responsibility of projecting financial data and
control all finance related task in our business. She also has the responsibility of
budgeting the acquired money, securing cash receipts, and is responsible in handling
the profit of the business.
CRISTOBAL, DWINXILLE EIVEN B. The Head of Marketing. She has a good
command over the marketing. She has the ability to critically think and implement
marketing strategies regarding to the price, promotion and sales plan of the business.
She is responsible in monitoring the competition, creating new ideas, manage the
budget and able to focus on the customers in communicating internally.
8.0 LABOR
Our small manufacturing business will be needing a full time manpower. They
will be assigned respectively in different areas of the company according to their
skills and knowledge. The labourer should possess self-discipline and have the
knowledge to solve the possible problems to be encountered in a short period of
time. He or she has a good business communication skills, business writing skills,
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
problem solving and decision making skills, multitasking, behavioural consultative
solutions, and good in crisis management.
9.0 FINANCIAL FORECASTS
Table 1.1 REQUIRED STARTUP CAPITAL ESTIMATE
ITEMS
AMOUNT
Pre-operating expenses
1,050,000
Opening Stock
200,000
Total Operating Expenses for 3 months
500,000
Total Start-up Estimated
1,750,000
Table 1.2 SOURCE OF FUNDS
SOURCE OF FUNDS
AMOUNT
%
Business Partners
1,425,000
75%
Bank Loan
475,000
25%
TOTAL FUNDS
1,900,000
100%
Table 1.3 PRE-OPERATING ACTIVITES
Pre-operating Activities
Amount
Land preparation/Building
600,000
Electical
20,000
Purchase of Equipements
400,000
Business registration/ local government
tax
TOTAL
30,000
1,050,000
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Republic of the Philippines
ISABELA STATE UNIVERSITY
City of Ilagan
College of Allied Health Sciences
 SALES ESTIMATION
REVENUE OR SALES FORECAST
DAY
WEEK
MONTH
YEAR
2022
3,000
21,000
84,000
1,008,000
2023
3,600
25,200
100,800
1,209,600
2024
4,200
29,400
117,600
1,411,200
2025
4,800
33,600
134,400
1,612,800
2026
5,400
37,800
151,200
1,814,400
TOTAL: 7,056,000
The forecast above represents the estimate sales of the business for 5 years. The
estimation starts with 50 box containing 12 bottles (65ml) of sanitizers at the price of 50
pesos each sold in 1 day. We estimate that the product will increase 1 box of sales in a
day for the succeeding years.
PROJECTED PROFIT AND LOSS
GROSS SALES
2022
2023
2024
2025
2026
TOTAL
EXPENSES
1,008,000
1,209,600
1,411,200
1,612,800
1,814,400
403,200
483,840
564,480
645,120
725,760
2,822,400
GROSS
INCOME
604,800
725,760
846,720
967,680
1,088,640
4,233,600
The forecast above represents the estimate expenses and gross income of the business
for 5 years. The estimated expenses start with 240 pesos per box. We estimate that the
product will increase 1 box of sales in a day for the proceeding years.
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